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The tipping point: how little things can make a big difference

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Pub. Date:
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Language:
English
Accelerated Reader:
IL: UG - BL: 9.1 - AR Pts: 15
Lexile measure:
1160L
Description

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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ISBN:
9780316316965
9781600249464
9780316144797
9780316346627
9781602525955
9781594831713
Accelerated Reader:
UG
Level 9.1, 15 Points
Lexile measure:
1160L
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Grouping Information

Grouped Work ID272c2aa0-42b2-7c7d-e370-4767dae01887
Grouping Titletipping point how little things can make a big difference
Grouping Authormalcolm gladwell
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-29 02:32:36AM
Last Indexed2020-09-29 01:03:56AM
Novelist Primary ISBNnone

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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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subject_facetAudiobooks
Audiobooks (Playaway)
Causation
Contagion (Social psychology)
Context effects (Psychology)
Playaway
Social change
Social psychology
title_displayThe tipping point : how little things can make a big difference
title_fullThe Tipping Point How Little Things Can Make a Big Difference
The tipping point : how little things can make a big difference / Malcolm Gladwell
The tipping point [sound recording] : how little things can make a big difference / Malcolm Gladwell
title_shortThe tipping point
title_subhow little things can make a big difference
topic_facetBusiness
Causation
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Social change
Social psychology
Sociology