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The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses

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Author:
Ries, Eric, 1978-
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Language:
English
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658.11 R559 2011
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658.11 R559 2011
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"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
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Subjects
Subjects
Business
Consumers' preferences
Management
New business enterprises
Nonfiction
Organizational effectiveness
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ISBN:
9780307887894
9780307939869
9780307887917
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Grouping Information

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Grouping Titlelean startup how todays entrepreneurs use continuous innovation to create radically successful businesses
Grouping Authoreric ries
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-09-28 02:29:31AM
Last Indexed2021-09-28 03:06:36AM
Novelist Primary ISBN9780307887917

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subject_facetConsumers' preferences
New business enterprises
Organizational effectiveness
title_displayThe lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses
title_fullThe Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries
title_shortThe lean startup
title_subhow today's entrepreneurs use continuous innovation to create radically successful businesses
topic_facetBusiness
Consumers' preferences
Management
New business enterprises
Nonfiction
Organizational effectiveness