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We-commerce: how to create, collaborate, and succeed in the sharing economy

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Publisher:
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Pub. Date:
2015.
Language:
English
Description
"In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of "we" instead of "me," focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people's ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators--"artists of business." With advice from "stay small but include all" to "profit with purpose" and "embrace disruption," Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy"--
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ISBN:
9780399173622
9780698188495
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Grouping Information

Grouped Work ID031e848c-c911-e8b9-3db6-6b7df01fe939
Grouping Titlewe commerce how to create collaborate and succeed in the sharing economy
Grouping Authorbillee howard
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-28 02:42:25AM
Last Indexed2020-09-28 03:11:52AM
Novelist Primary ISBNnone

Solr Details

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authorBillee Howard
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Central
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display_description"In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of "we" instead of "me," focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people's ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators--"artists of business." With advice from "stay small but include all" to "profit with purpose" and "embrace disruption," Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy"--
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Central
Elk Grove
North Sacramento-Hagginwood
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ils:.b23904331BookBooksFirst edition.EnglishA Perigee Book, 2015.xiv, 194 pages ; 22 cm.
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subject_facetEconomics
Entrepreneurship
Relationship marketing
Sustainable development
title_displayWe-commerce : how to create, collaborate, and succeed in the sharing economy
title_fullWe-Commerce How to Create, Collaborate, and Succeed in the Sharing Economy
We-commerce : how to create, collaborate, and succeed in the sharing economy / Billee Howard
title_shortWe-commerce
title_subhow to create, collaborate, and succeed in the sharing economy
topic_facetBusiness
Economics
Entrepreneurship
Nonfiction
Relationship marketing
Sustainable development