We-commerce: how to create, collaborate, and succeed in the sharing economy
(Book)
"In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of "we" instead of "me," focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people's ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators--"artists of business." With advice from "stay small but include all" to "profit with purpose" and "embrace disruption," Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy"--
Notes
Howard, B. (2015). We-commerce: how to create, collaborate, and succeed in the sharing economy. First edition. New York, New York, A Perigee Book.
Chicago / Turabian - Author Date Citation (style guide)Howard, Billee. 2015. We-commerce: How to Create, Collaborate, and Succeed in the Sharing Economy. New York, New York, A Perigee Book.
Chicago / Turabian - Humanities Citation (style guide)Howard, Billee, We-commerce: How to Create, Collaborate, and Succeed in the Sharing Economy. New York, New York, A Perigee Book, 2015.
MLA Citation (style guide)Howard, Billee. We-commerce: How to Create, Collaborate, and Succeed in the Sharing Economy. First edition. New York, New York, A Perigee Book, 2015.
Record Information
| Last Sierra Extract Time | Apr 18, 2024 07:03:39 PM |
|---|---|
| Last File Modification Time | Apr 18, 2024 07:04:20 PM |
| Last Grouped Work Modification Time | Apr 19, 2024 02:10:42 AM |
MARC Record
| LEADER | 02544cam 2200373 i 4500 | ||
|---|---|---|---|
| 001 | 2015037701 | ||
| 003 | DLC | ||
| 005 | 20151211071538.0 | ||
| 008 | 151005s2015 nyu 000 0 eng | ||
| 010 | |a 2015037701 | ||
| 020 | |a 9780399173622 | ||
| 040 | |a DLC|b eng|e rda|c DLC|d GCmBT|d NjBwBT | ||
| 042 | |a pcc | ||
| 049 | |a JRSA | ||
| 050 | 0 | 0 | |a HB171|b .H833 2015 |
| 082 | 0 | 0 | |a 658|2 23 |
| 099 | |a 658 H848 2015 | ||
| 100 | 1 | |a Howard, Billee. | |
| 245 | 1 | 0 | |a We-commerce :|b how to create, collaborate, and succeed in the sharing economy /|c Billee Howard. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York :|b A Perigee Book,|c 2015. | |
| 300 | |a xiv, 194 pages ;|c 22 cm | ||
| 336 | |a text|2 rdacontent | ||
| 337 | |a unmediated|2 rdamedia | ||
| 338 | |a volume|2 rdacarrier | ||
| 520 | |a "In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of "we" instead of "me," focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people's ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators--"artists of business." With advice from "stay small but include all" to "profit with purpose" and "embrace disruption," Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy"--|c Provided by publisher. | ||
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a Sustainable development. | |
| 650 | 0 | |a Relationship marketing. | |
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