The four: The Hidden DNA of Amazon, Apple, Facebook, and Google

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NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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9780735213654
9780525499138
9780735213661
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Grouped Work ID 007fc45f-782e-33b8-4afc-178dd7f69f96
Grouping Title four the hidden dna of amazon apple facebook and google
Grouping Author galloway scott
Grouping Category book
Last Grouping Update 2019-08-17 18:48:57PM
Last Indexed 2019-08-17 19:02:51PM

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author Galloway, Scott, 1964-
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display_description NEW YORK TIMES BESTSELLER
USA TODAY
BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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subject_facet Amazon.com (Firm)
Apple Computer, Inc
Consumer behavior
Facebook (Firm)
Google (Firm)
Information services industry
Strategic planning
title_display The four : the hidden DNA of Amazon, Apple, Facebook, and Google
title_full The Four The Hidden DNA of Amazon, Apple, Facebook, and Google
The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway
title_short The four :
title_sub The Hidden DNA of Amazon, Apple, Facebook, and Google
topic_facet Business
Consumer behavior
Information services industry
Nonfiction
Strategic planning
Technology