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The four: the hidden DNA of Amazon, Apple, Facebook, and Google
(Book)

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Published:
New York, New York : Portfolio/Penguin, [2017].
Physical Desc:
viii, 310 pages : illustrations ; 24 cm
Status:
Arden-Dimick
338.761004 G174 2017
Carmichael
338.761004 G174 2017
Central
338.761004 G174 2017
Description
NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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More Details
Format:
Book
Language:
English
ISBN:
9780735213654, 0735213658

Notes

Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)

Galloway, S. (2017). The four: the hidden DNA of Amazon, Apple, Facebook, and Google. New York, New York, Portfolio/Penguin.

Chicago / Turabian - Author Date Citation (style guide)

Galloway, Scott, 1964-. 2017. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. New York, New York, Portfolio/Penguin.

Chicago / Turabian - Humanities Citation (style guide)

Galloway, Scott, 1964-, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. New York, New York, Portfolio/Penguin, 2017.

MLA Citation (style guide)

Galloway, Scott. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. New York, New York, Portfolio/Penguin, 2017.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
327be56d-f591-b20f-2581-d8b6b05d932a
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Record Information

Last Sierra Extract TimeMar 26, 2024 08:23:10 PM
Last File Modification TimeMar 26, 2024 08:23:33 PM
Last Grouped Work Modification TimeMar 28, 2024 02:11:39 AM

MARC Record

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