Understanding advertising
(Book)
Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.
Level 5.4, 0.5 Points
Notes
Berne, E. C. (2019). Understanding advertising. North Mankato, Minnesota, Capstone Press.
Chicago / Turabian - Author Date Citation (style guide)Berne, Emma Carlson. 2019. Understanding Advertising. North Mankato, Minnesota, Capstone Press.
Chicago / Turabian - Humanities Citation (style guide)Berne, Emma Carlson, Understanding Advertising. North Mankato, Minnesota, Capstone Press, 2019.
MLA Citation (style guide)Berne, Emma Carlson. Understanding Advertising. North Mankato, Minnesota, Capstone Press, 2019.
Record Information
Last Sierra Extract Time | Mar 20, 2024 12:42:34 AM |
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Last File Modification Time | Mar 20, 2024 12:48:49 AM |
Last Grouped Work Modification Time | Mar 20, 2024 12:45:35 AM |
MARC Record
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050 | 0 | 0 | |a HF5829|b .B475 2019 |
082 | 0 | 0 | |a 659.1|2 23 |
099 | |f CHILDREN|a 659.1 B525 2019 | ||
100 | 1 | |a Berne, Emma Carlson,|e author. | |
245 | 1 | 0 | |a Understanding advertising /|c by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD. |
264 | 1 | |a North Mankato, Minnesota :|b Capstone Press,|c [2019] | |
300 | |a 32 pages :|b color illustraions ;|c 23 cm. | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a unmediated|b n|2 rdamedia | ||
338 | |a volume|b nc|2 rdacarrier | ||
490 | 0 | |a Fact finders. Cracking the media literacy code | |
504 | |a Includes bibliographical references (page 31) and index. | ||
505 | 0 | |a Where are ads? -- 300 years of advertising -- What do ads do? -- The future: advertising just for you. | |
520 | |a Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need. | ||
521 | 8 | |a 860L|b Lexile | |
650 | 0 | |a Advertising|v Juvenile literature. | |
776 | 0 | 8 | |i Online version:|a Berne, Emma Carlson, author.|t Understanding advertising|d North Mankato, Minnesota : Capstone Press, [2019]|z 9781543527230|w (DLC) 2018004523 |
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