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Never lost again: the Google mapping revolution that sparked new industries & augmented our reality
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Published:
New York, NY : HarperBusiness, 2018.
Physical Desc:
xvi, 347 pages ; 24 cm
Status:
Central
338.04 K482 2018
Description

"As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys--the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology--the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokemon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokemon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Againshows ushow our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map"--

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338.04 K482 2018
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Format:
Book
Edition:
First edition.
Language:
English
ISBN:
9780062673046, 0062673041

Notes

Description
"As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys--the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology--the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokemon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokemon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Againshows ushow our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map"--,Provided by publisher.
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Citations
APA Citation (style guide)

Kilday, B. (2018). Never lost again: the Google mapping revolution that sparked new industries & augmented our reality. First edition. New York, NY, HarperBusiness.

Chicago / Turabian - Author Date Citation (style guide)

Kilday, Bill. 2018. Never Lost Again: The Google Mapping Revolution That Sparked New Industries & Augmented Our Reality. New York, NY, HarperBusiness.

Chicago / Turabian - Humanities Citation (style guide)

Kilday, Bill, Never Lost Again: The Google Mapping Revolution That Sparked New Industries & Augmented Our Reality. New York, NY, HarperBusiness, 2018.

MLA Citation (style guide)

Kilday, Bill. Never Lost Again: The Google Mapping Revolution That Sparked New Industries & Augmented Our Reality. First edition. New York, NY, HarperBusiness, 2018.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
20d0bb02-3790-e8bc-a888-6dc3a884ecf3
Go To GroupedWork

Record Information

Last Sierra Extract TimeMar 28, 2024 01:23:13 AM
Last File Modification TimeMar 28, 2024 01:23:35 AM
Last Grouped Work Modification TimeMar 29, 2024 02:17:20 AM

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