Curbside pickup and returns now available at 26 locations. View updated hours of operations here.

Never lost again: the Google mapping revolution that sparked new industries & augmented our reality
(Book)

Book Cover
Average Rating
Published:
New York, NY : HarperBusiness, 2018.
Physical Desc:
xvi, 347 pages ; 24 cm.
Status:
Central
338.04 K482 2018
Description

"As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys--the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology--the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokemon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokemon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Againshows ushow our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map"--

Also in This Series
Copies
Location
Call Number
Status
Central
338.04 K482 2018
On Shelf
More Like This
Other Editions and Formats
More Copies In LINK+
Loading LINK+ Copies...
More Details
Format:
Book
Edition:
First edition.
Language:
English
ISBN:
9780062673046, 0062673041

Notes

Description
"As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys--the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology--the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokemon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokemon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Againshows ushow our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map"--,Provided by publisher.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)

Kilday, B. (2018). Never lost again: the Google mapping revolution that sparked new industries & augmented our reality. First edition. New York, NY: HarperBusiness.

Chicago / Turabian - Author Date Citation (style guide)

Kilday, Bill. 2018. Never Lost Again: The Google Mapping Revolution That Sparked New Industries & Augmented Our Reality. New York, NY: HarperBusiness.

Chicago / Turabian - Humanities Citation (style guide)

Kilday, Bill, Never Lost Again: The Google Mapping Revolution That Sparked New Industries & Augmented Our Reality. New York, NY: HarperBusiness, 2018.

MLA Citation (style guide)

Kilday, Bill. Never Lost Again: The Google Mapping Revolution That Sparked New Industries & Augmented Our Reality. First edition. New York, NY: HarperBusiness, 2018. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
20d0bb02-3790-e8bc-a888-6dc3a884ecf3
Go To GroupedWork

Record Information

Last Sierra Extract TimeJul 01, 2021 01:46:11 PM
Last File Modification TimeJul 02, 2021 03:46:09 AM
Last Grouped Work Modification TimeJul 31, 2021 02:28:15 AM

MARC Record

LEADER03001nam a2200337 i 4500
001sky293132543
003SKY
00520180601053425.0
008180524s2018    nyu    e      000 0 eng  
020 |a 9780062673046
020 |a 0062673041
040 |a BKCT|b eng|e rda|c BKCT|d SKYRV
049 |a JRSA
05000|a G70.212|b .K545 2018
08200|a 338.7/61526|2 23
099 |a 338.04 K482 2018
1001 |a Kilday, Bill,|e author.
24510|a Never lost again :|b the Google mapping revolution that sparked new industries & augmented our reality /|c Bill Kilday.
250 |a First edition.
264 1|a New York, NY :|b HarperBusiness,|c 2018.
300 |a xvi, 347 pages ;|c 24 cm.
336 |a text|b txt|2 rdacontent.
337 |a unmediated|b n|2 rdamedia.
338 |a volume|b nc|2 rdacarrier.
520 |a "As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys--the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology--the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokemon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokemon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Againshows ushow our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map"--|c Provided by publisher.
63000|a Google Maps.
650 0|a Maps|x Computer network resources.
650 0|a Geographic information systems|x Social aspects.
907 |a .b25443823|b 04-06-21|c 03-07-18
998 |a cen|b 07-09-18|c m|d a |e -|f eng|g nyu|h 0|i 2
945 |d  - - |e 04-09-2021 11:18|3 0|g 0|h 04-14-21|i 33029105822092|j 3|k  - - |l cenag|o -|p $29.99|q  |r f|s - |t 3|u 5|v 15|w 0|x 1|0 5|1 5|y .i78932816|z 07-09-18