Streampunks: YouTube and the rebels remaking media
(Book)
"An entertainment and tech insider--YouTube's chief business officer--delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world. In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next. Sharing behind-the-scenes stories of YouTube's most influential stars--Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat--and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers. Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world"--
Notes
Kyncl, R., & Peyvan, M. (2017). Streampunks: YouTube and the rebels remaking media. First edition. New York, NY, HarperBusiness, an imprint of HarperCollinsPublishers.
Chicago / Turabian - Author Date Citation (style guide)Kyncl, Robert and Maany, Peyvan. 2017. Streampunks: YouTube and the Rebels Remaking Media. New York, NY, HarperBusiness, an imprint of HarperCollinsPublishers.
Chicago / Turabian - Humanities Citation (style guide)Kyncl, Robert and Maany, Peyvan, Streampunks: YouTube and the Rebels Remaking Media. New York, NY, HarperBusiness, an imprint of HarperCollinsPublishers, 2017.
MLA Citation (style guide)Kyncl, Robert, and Maany Peyvan. Streampunks: YouTube and the Rebels Remaking Media. First edition. New York, NY, HarperBusiness, an imprint of HarperCollinsPublishers, 2017.
Record Information
| Last Sierra Extract Time | Apr 17, 2024 10:46:01 PM |
|---|---|
| Last File Modification Time | Apr 17, 2024 10:47:03 PM |
| Last Grouped Work Modification Time | Apr 25, 2024 02:10:18 AM |
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| 520 | |a "An entertainment and tech insider--YouTube's chief business officer--delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world. In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next. Sharing behind-the-scenes stories of YouTube's most influential stars--Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat--and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers. Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world"--|c Provided by publisher. | ||
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