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Small data: the tiny clues that uncover huge trends
(Book)

Book Cover
Average Rating
Published:
New York : St. Martin's Press, 2016.
Physical Desc:
x, 245 pages : illustrations ; 25 cm
Status:
Carmichael
658.8342 L753 2016
Central
658.8342 L753 2016
North Natomas
658.8342 L753 2016
Description

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans" --

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Status
Arden-Dimick
658.8342 L753 2016
Due Mar 25, 2021
Carmichael
658.8342 L753 2016
On Shelf
Central
658.8342 L753 2016
On Shelf
North Natomas
658.8342 L753 2016
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More Details
Format:
Book
Edition:
First edition.
Language:
English
ISBN:
9781250080684, 1250080681

Notes

Bibliography
Includes bibliographical references and index.
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans" --,Provided by publisher.
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Citations
APA Citation (style guide)

Lindström, M. (2016). Small data: the tiny clues that uncover huge trends. First edition. New York: St. Martin's Press.

Chicago / Turabian - Author Date Citation (style guide)

Lindström, Martin, 1970-. 2016. Small Data: The Tiny Clues That Uncover Huge Trends. New York: St. Martin's Press.

Chicago / Turabian - Humanities Citation (style guide)

Lindström, Martin, 1970-, Small Data: The Tiny Clues That Uncover Huge Trends. New York: St. Martin's Press, 2016.

MLA Citation (style guide)

Lindström, Martin. Small Data: The Tiny Clues That Uncover Huge Trends. First edition. New York: St. Martin's Press, 2016. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
28b291c9-39c0-acea-e5c6-7d09de7d5aa7
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Record Information

Last Sierra Extract TimeFeb 18, 2021 10:11:00 AM
Last File Modification TimeFeb 18, 2021 10:24:26 AM
Last Grouped Work Modification TimeFeb 25, 2021 02:27:58 AM

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5050 |a Fanning desire: how Siberian refrigerator doors and a Saudi Arabian mall created a revolutionary website for Russian women -- Sausage, chicken and the pursuit of real happiness: transforming the future of how we shop for food -- The united colors of India: selling breakfast cereal to two generations of warring women -- Getting a bead on weight loss (with help from fast food, a Middle Eastern movie theater and a hotel lap pool) -- How horses, shirt collars and religious belief helped recarbonate a struggling Brazilian beer -- The case of the missing hand cream: how selfies smoothed the way for an in-store fashion revolution -- Sleeping without a bedspread: charred paper, toy cars and pixie dust help decipher the meaning of "quality" in China -- A glimpse behind the scenes: incorporating small data into your business and life.
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