Marissa Mayer and the fight to save Yahoo!
(Book)
Description
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "--
"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--
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Citations
Carlson, N. (2015). Marissa Mayer and the fight to save Yahoo! First edition. New York, Twelve.
Chicago / Turabian - Author Date Citation (style guide)Carlson, Nicholas. 2015. Marissa Mayer and the Fight to Save Yahoo! New York, Twelve.
Chicago / Turabian - Humanities Citation (style guide)Carlson, Nicholas, Marissa Mayer and the Fight to Save Yahoo! New York, Twelve, 2015.
MLA Citation (style guide)Carlson, Nicholas. Marissa Mayer and the Fight to Save Yahoo! First edition. New York, Twelve, 2015.
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Record Information
| Last Sierra Extract Time | Sep 11, 2024 07:19:29 AM |
|---|---|
| Last File Modification Time | Sep 11, 2024 07:20:08 AM |
| Last Grouped Work Modification Time | Sep 19, 2024 02:15:03 AM |
MARC Record
| LEADER | 02356pam 2200397 i 4500 | ||
|---|---|---|---|
| 001 | 2014040842 | ||
| 003 | DLC | ||
| 005 | 20141223075954.0 | ||
| 008 | 141023s2015 nyua b 001 0deng | ||
| 010 | |a 2014040842 | ||
| 020 | |a 9781455556618 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d NjBwBT |d GCmBT | ||
| 042 | |a pcc | ||
| 043 | |a n-us--- | ||
| 049 | |a JRSA | ||
| 050 | 0 | 0 | |a HD9696.8.U64 |b Y3437 2015 |
| 082 | 0 | 0 | |a 338.7/6102504092 |2 23 |
| 099 | |a 338.761025 C284 2015 | ||
| 100 | 1 | |a Carlson, Nicholas. | |
| 245 | 1 | 0 | |a Marissa Mayer and the fight to save Yahoo! / |c Nicholas Carlson. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b Twelve, |c 2015. | |
| 300 | |a viii, 357 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 333-341) and index. | ||
| 520 | |a "When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "-- |c Provided by publisher. | ||
| 520 | |a "A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"-- |c Provided by publisher. | ||
| 600 | 1 | 0 | |a Mayer, Marissa, |d 1975- |
| 610 | 2 | 0 | |a Yahoo! Inc. |
| 650 | 0 | |a Women chief executive officers |z United States |v Biography. | |
| 650 | 0 | |a Internet industry |z United States |x Management. | |
| 907 | |a .b2318467x | ||
| 945 | |y .i71218361 |i 33029099542284 |l cooag |s - |k |u 6 |x 1 |w 0 |v 5 |t 3 |z 01-09-15 |o - | ||
| 998 | |e - |d a |f eng |a coo | ||