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Marissa Mayer and the fight to save Yahoo!
(Book)

Book Cover
Average Rating
Published:
New York : Twelve, 2015.
Physical Desc:
viii, 357 pages : illustrations ; 24 cm.
Status:
Central
338.761025 C284 2015
North Natomas
338.761025 C284 2015
Rancho Cordova
338.761025 C284 2015
Description

"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "--

"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--

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338.761025 C284 2015
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North Natomas
338.761025 C284 2015
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Format:
Book
Edition:
First edition.
Language:
English
ISBN:
9781455556618

Notes

Bibliography
Includes bibliographical references (pages 333-341) and index.
Description
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "--,Provided by publisher.
Description
"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--,Provided by publisher.
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Citations
APA Citation (style guide)

Carlson, N. (2015). Marissa Mayer and the fight to save Yahoo! First edition. New York: Twelve.

Chicago / Turabian - Author Date Citation (style guide)

Carlson, Nicholas. 2015. Marissa Mayer and the Fight to Save Yahoo! New York: Twelve.

Chicago / Turabian - Humanities Citation (style guide)

Carlson, Nicholas, Marissa Mayer and the Fight to Save Yahoo! New York: Twelve, 2015.

MLA Citation (style guide)

Carlson, Nicholas. Marissa Mayer and the Fight to Save Yahoo! First edition. New York: Twelve, 2015. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
7efdd3ab-aff0-c9ba-5f46-2d34cdbeb96b
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Record Information

Last Sierra Extract TimeJul 29, 2020 02:06:32 PM
Last File Modification TimeSep 01, 2020 10:46:22 PM
Last Grouped Work Modification TimeOct 22, 2020 02:28:14 AM

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