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Purple cow: transform your business by being remarkable
(Book)

Book Cover
Average Rating
Author:
Published:
New York : Portfolio, 2009., New York : Portfolio, 2009.
Physical Desc:
x, 210 pages : ill. ; 18 cm.
Status:
Central
658.8 G585p 2009
Description

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart. -- Book jacket.

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Central
658.8 G585p 2009
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Format:
Book
Language:
English
ISBN:
9781591843177, 1591843170

Notes

General Note
Includes index.
General Note
The appendix in this edition is comprised of selections submitted to the author's blog.
Description
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart. -- Book jacket.
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Citations
APA Citation (style guide)

Godin, S. (2009). Purple cow: transform your business by being remarkable. New York, Portfolio.

Chicago / Turabian - Author Date Citation (style guide)

Godin, Seth. 2009. Purple Cow: Transform Your Business By Being Remarkable. New York, Portfolio.

Chicago / Turabian - Humanities Citation (style guide)

Godin, Seth, Purple Cow: Transform Your Business By Being Remarkable. New York, Portfolio, 2009.

MLA Citation (style guide)

Godin, Seth. Purple Cow: Transform Your Business By Being Remarkable. New York, Portfolio, 2009.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
0e060404-9d25-b048-46a5-d0f80541244c
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Record Information

Last Sierra Extract TimeNov 22, 2022 12:26:29 PM
Last File Modification TimeNov 22, 2022 12:29:12 PM
Last Grouped Work Modification TimeNov 28, 2022 11:07:01 PM

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