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Small message, big impact: the elevator speech effect

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New York : Portfolio/Penguin, c2012.
Physical Desc:
xx, 219 pages : ill. ; 22 cm.
658.452 S625 2012
Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well. Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives listeners an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market. Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results! This audiobook shows: How a small message can have a big impact in helping you to communicate more effectively. How to build a compelling and persuasive case using six of the most consistently effective arguments in today's market.How to repurpose your existing presentations; incorporate new creative illustrations, and bring your message to life. How to speak in your own authentic voice--it's not only what you say, it's how you say it. How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and on social media platforms.
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658.452 S625 2012
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Rev. ed.
9781591845485, 1591845483


Includes index.
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APA Citation (style guide)

Sjodin, T. L. (2012). Small message, big impact: the elevator speech effect. Rev. ed. New York: Portfolio/Penguin.

Chicago / Turabian - Author Date Citation (style guide)

Sjodin, Terri L. 2012. Small Message, Big Impact: The Elevator Speech Effect. New York: Portfolio/Penguin.

Chicago / Turabian - Humanities Citation (style guide)

Sjodin, Terri L, Small Message, Big Impact: The Elevator Speech Effect. New York: Portfolio/Penguin, 2012.

MLA Citation (style guide)

Sjodin, Terri L. Small Message, Big Impact: The Elevator Speech Effect. Rev. ed. New York: Portfolio/Penguin, 2012. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Last Sierra Extract TimeFeb 04, 2021 05:49:29 PM
Last File Modification TimeFeb 04, 2021 06:01:25 PM
Last Grouped Work Modification TimeMar 03, 2021 02:27:12 AM

MARC Record

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