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Ethical chic: the inside story of the companies we think we love
(Book)

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Published:
Boston : Beacon Press, c2012.
Physical Desc:
xxvi, 181 pages ; 24 cm.
Status:
Central
174.4 H399 2012
Colonial Heights
174.4 H399 2012
Description

In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.

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Status
Central
174.4 H399 2012
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Colonial Heights
174.4 H399 2012
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Format:
Book
Language:
English
ISBN:
9780807000946, 0807000949

Notes

Bibliography
Includes bibliographical references.
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Citations
APA Citation (style guide)

Hawthorne, F. (2012). Ethical chic: the inside story of the companies we think we love. Boston: Beacon Press.

Chicago / Turabian - Author Date Citation (style guide)

Hawthorne, Fran. 2012. Ethical Chic: The Inside Story of the Companies We Think We Love. Boston: Beacon Press.

Chicago / Turabian - Humanities Citation (style guide)

Hawthorne, Fran, Ethical Chic: The Inside Story of the Companies We Think We Love. Boston: Beacon Press, 2012.

MLA Citation (style guide)

Hawthorne, Fran. Ethical Chic: The Inside Story of the Companies We Think We Love. Boston: Beacon Press, 2012. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
80d3312a-9b68-6e6c-8c76-554dd3d55aa0
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Record Information

Last Sierra Extract TimeNov 19, 2020 05:04:34 AM
Last File Modification TimeNov 19, 2020 05:12:22 AM
Last Grouped Work Modification TimeApr 17, 2021 02:28:02 AM

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5050 |a Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
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