Grown up digital: how the net generation is changing your world
(Book)
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST
The Net Generation Has Arrived.
Are you ready for it?
Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital—and they're part of a global cultural phenomenon that's here to stay.
The bottom line is this: If you understand the Net Generation, you will understand the future.
If you're a Baby Boomer or Gen-Xer: This is your field guide.
A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
Grown Up Digital reveals:
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.
The Digital Age is here. The Net Generation has arrived. Meet the future.
Notes
Tapscott, D. (2009). Grown up digital: how the net generation is changing your world. New York, McGraw-Hill.
Chicago / Turabian - Author Date Citation (style guide)Tapscott, Don, 1947-. 2009. Grown Up Digital: How the Net Generation Is Changing Your World. New York, McGraw-Hill.
Chicago / Turabian - Humanities Citation (style guide)Tapscott, Don, 1947-, Grown Up Digital: How the Net Generation Is Changing Your World. New York, McGraw-Hill, 2009.
MLA Citation (style guide)Tapscott, Don. Grown Up Digital: How the Net Generation Is Changing Your World. New York, McGraw-Hill, 2009.
Record Information
Last Sierra Extract Time | Apr 19, 2024 08:10:45 AM |
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Last File Modification Time | Apr 19, 2024 08:11:18 AM |
Last Grouped Work Modification Time | Apr 19, 2024 08:10:52 AM |
MARC Record
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020 | |a 0071508635 :|c $27.95 | ||
020 | |a 9780071508636 :|c $27.95 | ||
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082 | 0 | 4 | |a 303.4834|2 22 |
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099 | |a 303.4834 T175 2009 | ||
100 | 1 | |a Tapscott, Don,|d 1947- | |
245 | 1 | 0 | |a Grown up digital :|b how the net generation is changing your world /|c Don Tapscott. |
246 | 3 | 0 | |a How the net generation is changing your world. |
260 | |a New York :|b McGraw-Hill,|c c2009. | ||
300 | |a xvi, 368 p. :|b ill. ;|c 24 cm. | ||
504 | |a Includes bibliographical references (p. [319]-359) and index. | ||
505 | 0 | 0 | |g Meet the net gen:|t The net generation comes of age --|t A generation bathed in bits --|t The eight net gen norms: characteristics of a generation --|t The net generation brain --|g Transforming institutions:|t The net generation as learners: rethinking education --|t The net generation in the workforce: rethinking talent and management --|t The net generation as consumers: N-fluence networks and the prosumer revolution --|t The net generation and the family: no place like the new home --|g Transforming society:|t The net generation and democracy: Obama, social networks, and citizen engagement --|t Making the world a better place, at ground level --|t In defense of the future. |
650 | 0 | |a Technology and youth. | |
650 | 0 | |a Computers and civilization. | |
650 | 0 | |a Computer networks. | |
650 | 0 | |a Generation Y. | |
856 | 4 | 2 | |z Contributor biographical information|u http://catdir.loc.gov/catdir/enhancements/fy0903/2008301088-b.html |
856 | 4 | 2 | |z Publisher description|u http://catdir.loc.gov/catdir/enhancements/fy0903/2008301088-d.html |
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