Predictably irrational: the hidden forces that shape our decisions
(Book)
Author:
Published:
New York : Harper, c2008.
Physical Desc:
xxii, 280 pages : ill. ; 23 cm.
Status:
Central
330.01 A698 2008
Description
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world-one small decision at a time.
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Status
Central
330.01 A698 2008
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More Details
Format:
Book
Edition:
1st ed.
Language:
English
ISBN:
9780061353239 :, 006135323X
Notes
Bibliography
Includes bibliographical references (p. [255]-267) and index.
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Citations
APA Citation (style guide)
Ariely, D. (2008). Predictably irrational: the hidden forces that shape our decisions. New York, Harper.
Chicago / Turabian - Author Date Citation (style guide)Ariely, Dan. 2008. Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York, Harper.
Chicago / Turabian - Humanities Citation (style guide)Ariely, Dan, Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York, Harper, 2008.
MLA Citation (style guide)Ariely, Dan. Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York, Harper, 2008.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
9e605046-9529-b9f3-9ca9-f481b67adde6
Record Information
Last Sierra Extract Time | Apr 17, 2024 01:18:25 PM |
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Last File Modification Time | Apr 17, 2024 01:24:10 PM |
Last Grouped Work Modification Time | Apr 23, 2024 02:10:41 AM |
MARC Record
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