Made to stick: why some ideas survive and others die
(Book)
Author:
Contributors:
Published:
New York : Random House, c2007.
Physical Desc:
291 pages ; 22 cm.
Status:
Central
302.13 H437 2007
Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Copies
Location
Call Number
Status
Central
302.13 H437 2007
On Shelf
Rancho Cordova
302.13 H437 2007
Due May 3, 2024
Location
Call Number
Status
Folsom Adult
302.13 HEA 2007
On Shelf
Sutter County Main Branch
302.13 HEA
On Shelf
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More Details
Format:
Book
Edition:
1st ed.
Language:
English
ISBN:
1400064287, 9781400064281 :
UPC:
9781400064281
Notes
Bibliography
Includes bibliographical references (p. [259]-276) and index.
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Citations
APA Citation (style guide)
Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York, Random House.
Chicago / Turabian - Author Date Citation (style guide)Heath, Chip and Dan Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die. New York, Random House.
Chicago / Turabian - Humanities Citation (style guide)Heath, Chip and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die. New York, Random House, 2007.
MLA Citation (style guide)Heath, Chip. and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York, Random House, 2007.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
b2d337e9-8006-05e9-1599-33ae199afd67
Record Information
Last Sierra Extract Time | Apr 12, 2024 05:38:47 PM |
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Last File Modification Time | Apr 12, 2024 05:39:23 PM |
Last Grouped Work Modification Time | Apr 20, 2024 02:11:00 AM |
MARC Record
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