The irresistible offer: how to sell your product or service in 3 seconds or less
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing." This new way is The Irresistible Offer.
When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
Joyner, M. (2005). The irresistible offer: how to sell your product or service in 3 seconds or less. Hoboken, N.J.: Wiley.Chicago / Turabian - Author Date Citation (style guide)
Joyner, Mark, 1968-. 2005. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. Hoboken, N.J.: Wiley.Chicago / Turabian - Humanities Citation (style guide)
Joyner, Mark, 1968-, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. Hoboken, N.J.: Wiley, 2005.MLA Citation (style guide)
Joyner, Mark. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. Hoboken, N.J.: Wiley, 2005. Print.
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|505||0|||a The magic window -- The core imperative of business -- The big four questions -- What is the irresistible offer? -- What is not the irresistible offer? -- Elements of the irresistible offer -- The great formula -- Offer intensifiers -- The offer continuum -- The great offers through history -- Word of mouth from flaming lips -- Appendix A: Selling yourself in three seconds or less -- Appendix B: A note to salesmen.|
|500|||a Book purchase includes offer of free software and audio recordings with directions for claiming them.|
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|300|||a xx, 219 p. ;|c 23 cm.|
|245||1||4|||a The irresistible offer :|b how to sell your product or service in 3 seconds or less /|c Mark Joyner.|
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