Zero to One: Notes on Startups, or How to Build the Future
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#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta
“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.
Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
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Peter Thiel. (2014). Zero to One: Notes on Startups, or How to Build the Future. Unabridged Books on Tape.
Chicago / Turabian - Author Date Citation (style guide)Peter Thiel. 2014. Zero to One: Notes On Startups, or How to Build the Future. Books on Tape.
Chicago / Turabian - Humanities Citation (style guide)Peter Thiel, Zero to One: Notes On Startups, or How to Build the Future. Books on Tape, 2014.
MLA Citation (style guide)Peter Thiel. Zero to One: Notes On Startups, or How to Build the Future. Unabridged Books on Tape, 2014.
Copy Details
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Peter Thiel is a technology entrepreneur and investor best known for co-founding PayPal. Since then he has co-founded the data analytics firm Palantir Technologies, made the first outside investment in Facebook, provided early funding for companies like SpaceX and LinkedIn and established and funds the Thiel Foundation, which nurtures tomorrow’s tech visionaries.
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#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta
“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.
Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.- reviews
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- source: The Economist
- content: "Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world."
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- source: The New Republic
- content: "An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large..."
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- source: Derek Thompson, The Atlantic
- content: "Might be the best business book I've read...Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook."
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- Marc Andreessen, co-creator of the world's first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz - content: " Zero to One is the first book any working or aspiring entrepreneur must read--period."
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- Jeff Immelt, Chairman and CEO, GE - content: "Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter's challenge, and build a business beyond expectations."
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- Nassim Nicholas Taleb, author of Fooled by Randomness and The Black Swan - content: "When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic."
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- Fortune - content: "Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America's leading public intellectual today"
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- Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University - content: "Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true."
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- Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon - content: "The first and last business book anyone needs to read; a one in a world of zeroes."
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- source: Kirkus Reviews
- content: "Forceful and pungent in its treatment of conventional orthodoxies--a solid starting point for readers thinking about building a business."
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- content:
August 11, 2014
In his first book, PayPal cofounder Thiel presents a series of musings—for example,“Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1”—rather than a cohesive narrative. He begins with promise, drawing a strict distinction between horizontal progress—making more of what already exists in the world—and vertical progress—creating something entirely new. To accomplish the latter, he proposes, more businesses need to think like startups. From there, the text sprawls wildly from one subject to the next, with periodic references to PayPal’s evolution as the main recurring motif. His provocative central premise is that successful businesses should strive to be monopolies—that readers should build something singular and exciting enough that it will be the only one of its kind. Though the book is presented as an instructional guide, it gives the reader little to take away. A brief meditation on the lessons of the dot-com bust (“make incremental advances,” “stay lean and flexible,” “improve on the competition,” “focus on product, not sales”) offers standard truisms rather than practical insights. Thiel touches on how to build a successful business, but the discussion is too abstract to offer much to the next Steve Jobs—or Peter Thiel.
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#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta
“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the...- sortTitle
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