(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work
(Adobe EPUB eBook, Kindle Book, OverDrive Read)
An illuminating investigation into a class of enterprising women aspiring to "make it" in the social media economy but often finding only unpaid work
Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands.
Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can "make it"—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love.
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Brooke Erin Duffy. (2017). (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. Yale University Press.
Chicago / Turabian - Author Date Citation (style guide)Brooke Erin Duffy. 2017. (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. Yale University Press.
Chicago / Turabian - Humanities Citation (style guide)Brooke Erin Duffy, (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. Yale University Press, 2017.
MLA Citation (style guide)Brooke Erin Duffy. (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. Yale University Press, 2017.
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Brooke Erin Duffy is an assistant professor in the Department of Communication at Cornell University and the author of Remake, Remodel: Women's Magazines in the Digital Age.
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An illuminating investigation into a class of enterprising women aspiring to "make it" in the social media economy but often finding only unpaid work
Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands.
Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can "make it"—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love.
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Starred review from June 1, 2017
This timely study considers fashion blogging and vlogging as one form of "aspirational labor," uncompensated creative work independently provided by those hoping to make a living doing what they love. Communications scholar Duffy (Cornell Univ; Remake, Remodel) compares the experience of social media participants, mostly women, who participate in the fashion industry yet remain independent, mostly unpaid workers. Through ethnographic fieldwork and in-depth interviews, Duffy highlights tension between the entrepreneurial drive of aspirational labor and the daily realities of working for free. As this study documents, only a handful of aspirants ever monetize their work to the extent that it becomes their full-time job. Across seven thematic chapters, Duffy considers the cultural and economic conditions that give rise to such labor, explores behind the scenes of social media production, the pleasures and perils of self-branding, the ethical dilemmas of sponsorship, and the way aspirational labor often contributes to narratives that render such contributions invisible and depoliticized. A lengthy bibliography provides avenues for further reading. VERDICT This insightful account will resonate with anyone who has ever sought to turn personal passions into wage-earning employment, juggled multiple part-time gigs, or struggled to fit pleasurable hobbies around a "real" job or jobs.--Anna J. Clutterbuck-Cook, Massachusetts Historical Soc.
Copyright 2017 Library Journal, LLC Used with permission.
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An illuminating investigation into a class of enterprising women aspiring to "make it" in the social media economy but often finding only unpaid work
Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands.
Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social...- sortTitle
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