We look forward to seeing you on your next visit to the library. Find a location near you.

The Victory Lab: The Secret Science of Winning Campaigns
(Adobe EPUB eBook, Kindle Book, OverDrive Read)

Book Cover
Average Rating
Author:
Issenberg, Sasha
Published:
Crown 2012
Status:
Available from OverDrive
Description
UPDATED FOR THE 2016 ELECTION
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Also in This Series
Formats
Adobe EPUB eBook
Works on all eReaders (except Kindles), desktop computers and mobile devices with reading apps installed.
Sample Sample 
Kindle Book
Works on Kindles and devices with a Kindle app installed.
Sample Sample 
OverDrive Read
Sample Sample 
Need Help?
If you are having problem transferring a title to your device, please fill out this support form or visit the library so we can help you to use our eBooks and eAudio Books.
More Like This
More Copies In LINK+
Loading LINK+ Copies...
Subjects
Subjects
Politics
Psychology
Nonfiction
More Details
Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
09/11/2012
Language:
English
ISBN:
9780307954817
ASIN:
B007MDK72E
Librarian Reviews
Published Reviews
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)

Sasha Issenberg. (2012). The Victory Lab: The Secret Science of Winning Campaigns. Crown.

Chicago / Turabian - Author Date Citation (style guide)

Sasha Issenberg. 2012. The Victory Lab: The Secret Science of Winning Campaigns. Crown.

Chicago / Turabian - Humanities Citation (style guide)

Sasha Issenberg, The Victory Lab: The Secret Science of Winning Campaigns. Crown, 2012.

MLA Citation (style guide)

Sasha Issenberg. The Victory Lab: The Secret Science of Winning Campaigns. Crown, 2012.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Copy Details
LibraryOwnedAvailable
Shared Digital Collection11
Staff View
Grouped Work ID:
a982cfc0-c241-0298-95e1-29165894de4c
Go To Grouped Work
Needs Update?:
No
Date Added:
Jun 12, 2018 17:43:43
Date Updated:
Dec 06, 2020 02:45:31
Last Metadata Check:
Apr 21, 2024 09:16:15
Last Metadata Change:
Feb 04, 2024 09:25:34
Last Availability Check:
Apr 21, 2024 09:16:19
Last Availability Change:
Apr 11, 2024 15:27:15
Last Grouped Work Modification Time:
Apr 23, 2024 02:10:41

OverDrive Product Record

images
    • cover:
        • href: https://img1.od-cdn.com/ImageType-100/0111-1/{DAD9CD44-1865-4783-9DFE-371258E18B8C}Img100.jpg
        • type: image/jpeg
    • thumbnail:
        • href: https://img1.od-cdn.com/ImageType-200/0111-1/{DAD9CD44-1865-4783-9DFE-371258E18B8C}Img200.jpg
        • type: image/jpeg
    • cover150Wide:
        • href: https://img1.od-cdn.com/ImageType-150/0111-1/DAD/9CD/44/{DAD9CD44-1865-4783-9DFE-371258E18B8C}Img150.jpg
        • type: image/jpeg
    • cover300Wide:
        • href: https://img1.od-cdn.com/ImageType-400/0111-1/DAD/9CD/44/{DAD9CD44-1865-4783-9DFE-371258E18B8C}Img400.jpg
        • type: image/jpeg
formats
      • identifiers:
            • type: ISBN
            • value: 9780307954817
            • type: PublisherCatalogNumber
            • value: 215192
      • name: Adobe EPUB eBook
      • id: ebook-epub-adobe
      • identifiers:
            • type: ASIN
            • value: B007MDK72E
            • type: PublisherCatalogNumber
            • value: 215192
      • name: Kindle Book
      • id: ebook-kindle
      • identifiers:
            • type: PublisherCatalogNumber
            • value: 215192
            • type: ISBN
            • value: 9780307954817
      • name: OverDrive Read
      • id: ebook-overdrive
otherFormatIdentifiers
      • type: ISBN
      • value: 030795479X
mediaType
eBook
primaryCreator
    • role: Author
    • name: Sasha Issenberg
title
The Victory Lab
dateAdded
2012-10-18T17:17:20.08-04:00
contentDetails
      • href: https://link.overdrive.com/?websiteID=141&titleID=843764
      • type: text/html
      • account:
          • name: Sacramento Public Library (CA)
          • id: 1151
sortTitle
Victory Lab The Secret Science of Winning Campaigns
crossRefId
843764
subtitle
The Secret Science of Winning Campaigns
id
dad9cd44-1865-4783-9dfe-371258e18b8c
starRating
3.9

OverDrive MetaData

isPublicDomain
False
formats
      • fileName: TheVictoryLab_9780307954817_843764
      • partCount: 0
      • fileSize: 3198512
      • identifiers:
            • type: ISBN
            • value: 9780307954817
            • type: PublisherCatalogNumber
            • value: 215192
      • rights:
            • type: Copying
            • value: 0
            • type: Printing
            • value: 0
            • type: Lending
            • value: 0
            • type: ReadAloud
            • value: 0
            • type: ExpirationRights
            • value: 0
      • name: Adobe EPUB eBook
      • isReadAlong: False
      • id: ebook-epub-adobe
      • onSaleDate: 9/11/2012
      • samples:
            • source: From the book
            • formatType: ebook-epub-adobe
            • url: https://excerpts.cdn.overdrive.com/FormatType-410/0111-1/DAD/9CD/44/VictoryLab9780307954817.epub
            • source: From the book
            • formatType: ebook-overdrive
            • url: https://samples.overdrive.com/?crid=DAD9CD44-1865-4783-9DFE-371258E18B8C&.epub-sample.overdrive.com
      • fileName: TheVictoryLab_843764
      • partCount: 0
      • fileSize: 0
      • identifiers:
            • type: PublisherCatalogNumber
            • value: 215192
            • type: ASIN
            • value: B007MDK72E
      • name: Kindle Book
      • isReadAlong: False
      • id: ebook-kindle
      • onSaleDate: 9/11/2012
      • samples:
            • source: From the book
            • formatType: ebook-epub-adobe
            • url: https://excerpts.cdn.overdrive.com/FormatType-410/0111-1/DAD/9CD/44/VictoryLab9780307954817.epub
            • source: From the book
            • formatType: ebook-overdrive
            • url: https://samples.overdrive.com/?crid=DAD9CD44-1865-4783-9DFE-371258E18B8C&.epub-sample.overdrive.com
      • fileName: TheVictoryLab_9780307954817_843764
      • partCount: 0
      • fileSize: 0
      • identifiers:
            • type: ISBN
            • value: 9780307954817
            • type: PublisherCatalogNumber
            • value: 215192
      • name: OverDrive Read
      • isReadAlong: False
      • id: ebook-overdrive
      • onSaleDate: 9/11/2012
      • samples:
            • source: From the book
            • formatType: ebook-epub-adobe
            • url: https://excerpts.cdn.overdrive.com/FormatType-410/0111-1/DAD/9CD/44/VictoryLab9780307954817.epub
            • source: From the book
            • formatType: ebook-overdrive
            • url: https://samples.overdrive.com/?crid=DAD9CD44-1865-4783-9DFE-371258E18B8C&.epub-sample.overdrive.com
keywords
      • value: politics
      • value: statistics
      • value: economic models
      • value: culture
      • value: society
      • value: non-fiction
      • value: Data Mining
      • value: Political Ideologies
      • value: philosophy
      • value: mental health
      • value: human nature
      • value: capital
      • value: International Politics
      • value: Geopolitics
      • value: Modern
      • value: democracy
      • value: psychology
      • value: voting
      • value: Elections
      • value: Election
      • value: demographics
      • value: government
      • value: US politics
      • value: Technology
      • value: political philosophy
      • value: Sociology
      • value: social science
      • value: Economics
      • value: political science
      • value: USA
      • value: behavioral psychology
      • value: world politics
      • value: political books
      • value: microtargeting
      • value: political polling
      • value: psychology books
      • value: political science books
      • value: psychology book
creators
      • role: Author
      • fileAs: Issenberg, Sasha
      • bioText: Sasha Issenberg is a columnist for Slate and the Washington correspondent for Monocle.  He covered the 2008 election as a national political correspondent for The Boston Globe, and his work has also appeared in New York, The Atlantic, and The New York Times Magazine.  His first book, The Sushi Economy, was published in 2007.
      • name: Sasha Issenberg
imprint
Broadway Books
publishDate
2012-09-11T00:00:00-04:00
isOwnedByCollections
True
title
The Victory Lab
fullDescription
UPDATED FOR THE 2016 ELECTION
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
reviews
      • premium: False
      • source: The New Republic
      • content: "[The Victory Lab] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics."
      • premium: True
      • source: Publisher's Weekly
      • content:

        July 16, 2012
        Turns out there’s plenty of actual science in political science, and this new book from Issenberg (The Sushi Economy) shows how it’s being deployed with increasing sophistication in nearly every significant election. Also the basis for an aptly titled e-book, Rick Perry and His Eggheads, this bipartisan examination of behavioral science and high-level campaign strategy takes the Moneyball approach to the clashes between polling strategists’ quantitative methodologies of get-out-the vote and the gut-level instincts of old campaigners. Issenberg’s early history of political data collection and data-crunching, from the 1920s to the mid 1960s, is particularly deft. There are closely drawn portraits of generally unknown number crunchers and hidden strategies, including the behavioral insights of Todd Rogers, whose Analyst Institute gave rise to a sophisticated persuasion and get-out-the-vote infrastructure for Barack Obama’s 2008 presidential campaign, and the approach of Dave Carney, whose explorations of Republican voter behavior guided races from George H.W. Bush’s 1992 loss to Rick Perry’s successful Texas gubernatorial race. Issenberg’s thorough analysis of the transformation of the smoke-filled campaign backroom to a data-rich network would delight a budding political statistician. However, only the most hard-core political junkies will find book-length resonance in discussions of research methods and software development for political ends. Agent: Larry Weissman, Larry Weissman Agency.

popularity
126
links
    • self:
        • href: https://api.overdrive.com/v1/collections/v1L1BWwAAAA2I/products/dad9cd44-1865-4783-9dfe-371258e18b8c/metadata
        • type: application/vnd.overdrive.api+json
id
dad9cd44-1865-4783-9dfe-371258e18b8c
starRating
3.8
images
    • cover:
        • href: https://img1.od-cdn.com/ImageType-100/0111-1/{DAD9CD44-1865-4783-9DFE-371258E18B8C}Img100.jpg
        • type: image/jpeg
    • thumbnail:
        • href: https://img1.od-cdn.com/ImageType-200/0111-1/{DAD9CD44-1865-4783-9DFE-371258E18B8C}Img200.jpg
        • type: image/jpeg
    • cover150Wide:
        • href: https://img1.od-cdn.com/ImageType-150/0111-1/DAD/9CD/44/{DAD9CD44-1865-4783-9DFE-371258E18B8C}Img150.jpg
        • type: image/jpeg
    • cover300Wide:
        • href: https://img1.od-cdn.com/ImageType-400/0111-1/DAD/9CD/44/{DAD9CD44-1865-4783-9DFE-371258E18B8C}Img400.jpg
        • type: image/jpeg
isPublicPerformanceAllowed
False
languages
      • code: en
      • name: English
subjects
      • value: Politics
      • value: Psychology
      • value: Nonfiction
publishDateText
09/11/2012
otherFormatIdentifiers
      • type: ISBN
      • value: 9780307954800
mediaType
eBook
shortDescription
UPDATED FOR THE 2016 ELECTION
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe...
sortTitle
Victory Lab The Secret Science of Winning Campaigns
crossRefId
843764
subtitle
The Secret Science of Winning Campaigns
publisher
Crown
bisacCodes
      • code: POL007000
      • description: Political Science / Political Ideologies / Democracy
      • code: POL008000
      • description: Political Science / Political Process / Campaigns & Elections
      • code: PSY045010
      • description: PSYCHOLOGY / Psychotherapy / Behaviorism