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The Victory Lab: The Secret Science of Winning Campaigns
(Adobe EPUB eBook, Kindle Book, OverDrive Read)

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Published:
Crown 2012
Status:
Available from OverDrive
Description
UPDATED FOR THE 2016 ELECTION

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.


Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now...
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Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
09/11/2012
Language:
English
ISBN:
9780307954817
ASIN:
B007MDK72E
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Citations
APA Citation (style guide)

Sasha Issenberg. (2012). The Victory Lab: The Secret Science of Winning Campaigns. Crown.

Chicago / Turabian - Author Date Citation (style guide)

Sasha Issenberg. 2012. The Victory Lab: The Secret Science of Winning Campaigns. Crown.

Chicago / Turabian - Humanities Citation (style guide)

Sasha Issenberg, The Victory Lab: The Secret Science of Winning Campaigns. Crown, 2012.

MLA Citation (style guide)

Sasha Issenberg. The Victory Lab: The Secret Science of Winning Campaigns. Crown, 2012. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Needs Update?:
No
Date Added:
Jun 12, 2018 17:43:43
Date Updated:
Dec 06, 2020 02:45:31
Last Metadata Check:
Nov 28, 2021 09:07:23
Last Metadata Change:
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Last Availability Check:
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Last Availability Change:
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Last Grouped Work Modification Time:
Nov 30, 2021 02:08:38

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      • bioText: Sasha Issenberg is a columnist for Slate and the Washington correspondent for Monocle. He covered the 2008 election as a national political correspondent for The Boston Globe, and his work has also appeared in New York, The Atlantic, and The New York Times Magazine. His first book, The Sushi Economy, was published in 2007.
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title
The Victory Lab
fullDescription
UPDATED FOR THE 2016 ELECTION

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.


Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now...
reviews
      • premium: False
      • source: The New Republic
      • content: "[The Victory Lab] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics."
      • premium: True
      • source: Publisher's Weekly
      • content:

        July 16, 2012
        Turns out there’s plenty of actual science in political science, and this new book from Issenberg (The Sushi Economy) shows how it’s being deployed with increasing sophistication in nearly every significant election. Also the basis for an aptly titled e-book, Rick Perry and His Eggheads, this bipartisan examination of behavioral science and high-level campaign strategy takes the Moneyball approach to the clashes between polling strategists’ quantitative methodologies of get-out-the vote and the gut-level instincts of old campaigners. Issenberg’s early history of political data collection and data-crunching, from the 1920s to the mid 1960s, is particularly deft. There are closely drawn portraits of generally unknown number crunchers and hidden strategies, including the behavioral insights of Todd Rogers, whose Analyst Institute gave rise to a sophisticated persuasion and get-out-the-vote infrastructure for Barack Obama’s 2008 presidential campaign, and the approach of Dave Carney, whose explorations of Republican voter behavior guided races from George H.W. Bush’s 1992 loss to Rick Perry’s successful Texas gubernatorial race. Issenberg’s thorough analysis of the transformation of the smoke-filled campaign backroom to a data-rich network would delight a budding political statistician. However, only the most hard-core political junkies will find book-length resonance in discussions of research methods and software development for political ends. Agent: Larry Weissman, Larry Weissman Agency.

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UPDATED FOR THE 2016 ELECTION

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.


Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now...
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