Made to Stick: Why Some Ideas Survive and Others Die
(OverDrive MP3 Audiobook, OverDrive Listen)
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
Made to Stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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Chip Heath. (2007). Made to Stick: Why Some Ideas Survive and Others Die. Unabridged Books on Tape.
Chicago / Turabian - Author Date Citation (style guide)Chip Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die. Books on Tape.
Chicago / Turabian - Humanities Citation (style guide)Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die. Books on Tape, 2007.
MLA Citation (style guide)Chip Heath. Made to Stick: Why Some Ideas Survive and Others Die. Unabridged Books on Tape, 2007.
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Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina. - name: Chip Heath
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- Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
Made to Stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick. - reviews
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- content: In an age in which politicians and CEOs sell bad ideas every day, it's fascinating to learn what makes certain ideas attractive, or "sticky." Memorable ideas have simplicity, unexpectedness, concreteness, credibility, emotionality, and a gripping story line. With fascinating examples and compact writing, this audio is partly a technical manual on how to evaluate other people's ideas, partly a lesson on how not to let complexity and abstractness obscure communication. Charles Kahlenberg's comfortable pacing and grasp of the topic make his performance seamless--and so tuned-in to his listeners. He's energetic but not juiced, involved but not too intense. T.W. (c) AudioFile 2007, Portland, Maine
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Starred review from October 16, 2006
Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point,
the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership.
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Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
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