How Google Works
(Adobe EPUB eBook, Kindle Book, OverDrive Read)
Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.
Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.
Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
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Eric Schmidt. (2014). How Google Works. Grand Central Publishing.
Chicago / Turabian - Author Date Citation (style guide)Eric Schmidt. 2014. How Google Works. Grand Central Publishing.
Chicago / Turabian - Humanities Citation (style guide)Eric Schmidt, How Google Works. Grand Central Publishing, 2014.
MLA Citation (style guide)Eric Schmidt. How Google Works. Grand Central Publishing, 2014.
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Eric Schmidt served as Google's CEO from 2001 to 2011 and transformed it into a global technology leader. He is now Google's executive chairman.
Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page. - name: Eric Schmidt
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- Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.
Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.
Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.
Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that. - reviews
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September 1, 2014
Turn off your phone, lock the door, and settle down for an entertaining and educational book about Google, the company everyone wonders about, written by insiders Schmidt, Google executive chairman; and Rosenberg, consultant to co-founder Larry Page. From page one, the stories, whether about the early days at Google or the company's unusual, occasionally outrageous, but brilliant business practices, are irresistible. Readers will learn how to manage "smart creatives," develop a "culture of Yes," and craft a meaningful mission statement. This enthusiastic manifesto encourages readers â and leaders - to "habitually overcommunicate" and "set (almost) unattainable goals." Still, it might be interesting to learn how the rest of the company feels about the "20 percent time" program for individual projects that applies to engineers but apparently not to anyone else. There might be more underneath the rock than we're allowed to see. The inevitable comparison to Apple leaves Google positionedâof courseâas taking the high road. The book's clearly propaganda, but that can be easily forgiven in the course of such an energized and exciting primer on creating a company and workforce prepared to meet an "inspiring" future.
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August 15, 2014
Two distinguished technology executives share the methodology behind what made Google a global business leader. Former Google CEO Schmidt (co-author: The New Digital Age: Reshaping the Future of People, Nations and Business, 2013) and former senior vice president of products Rosenberg share accumulated wisdom and business acumen from their early careers in technology, then later as management at the Internet search giant. Though little is particularly revelatory or unexpected, the companywide processes that have made Google a household name remain timely and relevant within today's digitized culture. After several months at Google, the authors found it necessary to retool their management strategies by emphasizing employee culture, codifying company values, and rethinking the way staff is internally positioned in order to best compliment their efforts and potential. Their text places "Googlers" front and center as they adopted the business systems first implemented by Google founders Larry Page and Sergey Brin, who stressed the importance of company-wide open communication. Schmidt and Rosenberg discuss the value of technological insights, Google's effective "growth mindset" hiring practices, staff meeting maximization, email tips, and the company's effective solutions to branding competition and product development complications. They also offer a condensed, two-page strategy checklist that serves as an apt blueprint for managers. At times, statements leak into self-congratulatory territory, as when Schmidt and Rosenberg insinuate that a majority of business plans are flawed and that the Google model is superior. Analogies focused on corporate retention and methods of maximizing Google's historically impressive culture of "smart creatives" reflect the firm's legacy of spinning intellect and creativity into Internet gold. The authors also demarcate legendary application missteps like "Wave" and "Buzz" while applauding the independent thinkers responsible for catapulting the company into the upper echelons of technological innovation. An informative and creatively multilayered Google guidebook from the businessman's perspective.COPYRIGHT(2014) Kirkus Reviews, ALL RIGHTS RESERVED.
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