John Mackey. (2014). Conscious Capitalism: Liberating the Heroic Spirit of Business. Unabridged HighBridge.

John Mackey. 2014. Conscious Capitalism: Liberating the Heroic Spirit of Business. HighBridge.

John Mackey, Conscious Capitalism: Liberating the Heroic Spirit of Business. HighBridge, 2014.

John Mackey. Conscious Capitalism: Liberating the Heroic Spirit of Business. Unabridged HighBridge, 2014.

OverDrive Product Record

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In this New York Times and Wall Street Journal bestseller, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known and most successful companies, they illustrate how these two forces can-and do-work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.Conscious Capitalism helps us better understand how companies such as Southwest Airlines, Costco, UPS, Panera, Patagonia, Google, The Container Store, and many others, use four specific tenets-higher purpose, stakeholder integration, conscious leadership, and conscious culture and management-to build strong businesses, advance capitalism toward its highest potential, and foster a more positive environment for all of us.

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     November 26, 2012
     How can capitalist enterprises embrace a more socially conscious approach to doing business? Mackey, co-CEO and cofounder of Whole Foods Market, and Bentley University marketing professor Sisodia (Firms of Endearment) seek to inspire the creation of businesses galvanized by "higher purposes that serve and align the interests of all major stakeholders." To emphasize their message, they offer a fairly dry historical perspective on capitalism, occasionally enlivened by stories from the early days of Whole Foods, including "showering" in a Hobart dishwasher and devastating floods that nearly bankrupted the company. The authors show how other organizations, including Waste Management and the Tata Group, operate with a conscious capitalism mindset and reap tremendous value. They identify four tenets of conscious capitalism—higher purpose, loyal customers, conscious leadership, and conscious culture—and offer guidance on related issues. The most challenging of these tenets involves stakeholders, and the authors rightly devote attention to the challenge of creating a win for all, including team members, environment, and community. Mackey and Sisodia make a valiant effort to redeem a practice often tainted by greed and corruption and show that if the individuals managing the system commit to conscious capitalism, everyone benefits. Agent: Rafe Sagalyn, Sagalyn Literary Agency.

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162

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In this New York Times and Wall Street Journal bestseller, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known and most successful companies, they illustrate how these two forces can-and do-work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.Conscious Capitalism helps us better understand how companies such as Southwest Airlines, Costco, UPS, Panera, Patagonia, Google, The Container Store, and many others, use four specific tenets-higher purpose, stakeholder integration, conscious leadership, and conscious culture and management-to build strong businesses, advance capitalism toward its highest potential, and foster a more positive environment for all of us.

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