How to Turn Down a Billion Dollars: The Snapchat Story
(Adobe EPUB eBook, Kindle Book, OverDrive Read)
"In the grand tradition of Ben Mezrich's The Accidental Billionaires (2009)... an engaging look into a fascinating subculture of millions." —Booklist
"Breezy...How to Turn Down a Billion Dollars ably if uncritically chronicles the short history of a young company catering to young users, with a young chief executive, and reveals, intentionally or not, the limitations that come with that combination." —Wall Street Journal
The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate.
In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius?
In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary—if ruthless—CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr.
A fellow Stanford undergrad and fraternity brother of the company's founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called "a cipher in the Silicon Valley technology community." Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry's preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.
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Billy Gallagher. (2018). How to Turn Down a Billion Dollars: The Snapchat Story. St. Martin's Publishing Group.
Chicago / Turabian - Author Date Citation (style guide)Billy Gallagher. 2018. How to Turn Down a Billion Dollars: The Snapchat Story. St. Martin's Publishing Group.
Chicago / Turabian - Humanities Citation (style guide)Billy Gallagher, How to Turn Down a Billion Dollars: The Snapchat Story. St. Martin's Publishing Group, 2018.
MLA Citation (style guide)Billy Gallagher. How to Turn Down a Billion Dollars: The Snapchat Story. St. Martin's Publishing Group, 2018.
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- bioText: BILLY GALLAGHER is an MBA candidate at Stanford's Business School. Previously, he was a writer at TechCrunch,which he joined as a Stanford sophomore, writing a profile of a popular startup on campus: Snapchat. Billy wrote over a dozen exclusive pieces on Snapchat. His writing has appeared in the New York Times and Playboy; he has been interviewed by New York Magazine and Wired. As a Stanford undergraduate, Billy was the student body president and the editor in chief of the school newspaper.
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"In the grand tradition of Ben Mezrich's The Accidental Billionaires (2009)... an engaging look into a fascinating subculture of millions." —Booklist
"Breezy...How to Turn Down a Billion Dollars ably if uncritically chronicles the short history of a young company catering to young users, with a young chief executive, and reveals, intentionally or not, the limitations that come with that combination." —Wall Street Journal
The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate.
In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius?
In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary—if ruthless—CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr.
A fellow Stanford undergrad and fraternity brother of the company's founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called "a cipher in the Silicon Valley technology community." Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry's preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.- reviews
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"This is a do-not-miss book for avid followers of the tech world and its financial dealings."
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- content: "If you're as confused as I was about Snapchat, whether to swipe left or right, or why the company has so captivated users and mystified Wall Street, you must read Billy Gallagher's penetrating portrait of the company's early days and the rise of its imperious founder, Evan Spiegel."
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March 5, 2018
Snapchat’s long march toward its IPO, which made founders Evan Spiegel and Bobby Murphy worth more than $6 billion and $5 billion, respectively, makes for a riveting story in journalist Gallagher’s hands. He fluently relates the app’s development, its early rise in popularity, the significance of corporations such as Taco Bell jumping on the bandwagon, and, perhaps most importantly, Spiegel and Murphy’s reluctance to sell the company to Facebook, no matter the price. Gallagher has followed Snapchat since early on and was handpicked to tell the story by Spiegel, a fellow Stanford alum, because he “understood the product” better than many other journalists. As Gallagher reminds readers, the app’s full potential was missed by the many reporters who initially sensationalized it as a platform for sexting. Gallagher also shows a keen understanding of and familiarity with Spiegel (“Evan hates... open-floor plans”), even if readers may not agree that the wildly successful entrepreneur is as brilliant as the author portrays him. Certainly, few will argue with Gallagher’s declaration that the company “made a distinctive impact” and “marked a rebellion against the social network status quo” of the early 2010s. This is a do-not-miss book for avid followers of the tech world and its financial dealings. Agent: Amelia Atlas, ICM.
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February 1, 2018
The photo-sharing app Snapchat is notorious for being understandable only to high-schoolers and college-age users, a reputation founder and CEO Evan Spiegel has done nothing to dispel. While a frat boy at Stanford, Spiegel's classmate Reggie Brown was bemoaning some unfortunate party pictures that ended up online. He, Spiegel, and programmer Bobby Murphy developed Snapchat as the anti-Facebooknot a social network but a mechanism for sharing with friends without the pressure of accumulating likes and shares. Within two years, Snapchat was worth $800 million; that same year, Spiegel, Brown, and Murphy turned down a multibillion-dollar deal from Facebook. Arrogant, driven, and not even 30 years old, Spiegel is a benevolent tech dictator in the mode of Steve Jobs or Elon Musk. In the grand tradition of Ben Mezrich's The Accidental Billionaires (2009), Gallagher spends as much time on the excesses, lawsuits, and high employee turnover at Snapchat as he does on the technology. Which is just as well, since we're probably all too old to get it. An engaging look into a fascinating subculture of millions.(Reprinted with permission of Booklist, copyright 2018, American Library Association.)
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"Breezy...How to Turn Down a Billion Dollars ably if uncritically chronicles the short history of a young company catering to young users, with a young chief executive, and reveals, intentionally or not, the limitations that come with that combination." —Wall Street Journal
The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate.
In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius?
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