We look forward to seeing you on your next visit to the library. Find a location near you.

You May Also Like: Taste in an Age of Endless Choice
(Adobe EPUB eBook, Kindle Book, OverDrive Read)

Book Cover
Average Rating
Published:
Knopf Doubleday Publishing Group 2016
Status:
Available from OverDrive
Description
Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp?
Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
 
With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask.
Also in This Series
Formats
Adobe EPUB eBook
Works on all eReaders (except Kindles), desktop computers and mobile devices with reading apps installed.
Kindle Book
Works on Kindles and devices with a Kindle app installed.
OverDrive Read
Need Help?
If you are having problem transferring a title to your device, please fill out this support form or visit the library so we can help you to use our eBooks and eAudio Books.
More Like This
Other Editions and Formats
More Copies In LINK+
Loading LINK+ Copies...
More Details
Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
05/10/2016
Language:
English
ISBN:
9780307958259
ASIN:
B013ZNK4LS
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)

Tom Vanderbilt. (2016). You May Also Like: Taste in an Age of Endless Choice. Knopf Doubleday Publishing Group.

Chicago / Turabian - Author Date Citation (style guide)

Tom Vanderbilt. 2016. You May Also Like: Taste in an Age of Endless Choice. Knopf Doubleday Publishing Group.

Chicago / Turabian - Humanities Citation (style guide)

Tom Vanderbilt, You May Also Like: Taste in an Age of Endless Choice. Knopf Doubleday Publishing Group, 2016.

MLA Citation (style guide)

Tom Vanderbilt. You May Also Like: Taste in an Age of Endless Choice. Knopf Doubleday Publishing Group, 2016.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Copy Details
LibraryOwnedAvailable
Shared Digital Collection11
Staff View
Grouped Work ID:
06a176b5-0e77-68d4-12cc-87e2434a71af
Go To Grouped Work
Needs Update?:
No
Date Added:
Jun 12, 2018 18:39:44
Date Updated:
Dec 09, 2020 18:20:28
Last Metadata Check:
Mar 24, 2024 10:11:28
Last Metadata Change:
Nov 10, 2023 14:50:19
Last Availability Check:
Mar 24, 2024 10:11:31
Last Availability Change:
Feb 12, 2024 21:11:14
Last Grouped Work Modification Time:
Mar 28, 2024 02:11:39

OverDrive Product Record

images
    • cover:
        • href: https://img1.od-cdn.com/ImageType-100/0111-1/{B5723122-DCFF-4412-8378-48EE550751B7}Img100.jpg
        • type: image/jpeg
    • thumbnail:
        • href: https://img1.od-cdn.com/ImageType-200/0111-1/{B5723122-DCFF-4412-8378-48EE550751B7}Img200.jpg
        • type: image/jpeg
    • cover150Wide:
        • href: https://img1.od-cdn.com/ImageType-150/0111-1/B57/231/22/{B5723122-DCFF-4412-8378-48EE550751B7}Img150.jpg
        • type: image/jpeg
    • cover300Wide:
        • href: https://img1.od-cdn.com/ImageType-400/0111-1/B57/231/22/{B5723122-DCFF-4412-8378-48EE550751B7}Img400.jpg
        • type: image/jpeg
formats
      • identifiers:
            • type: ISBN
            • value: 9780307958259
            • type: PublisherCatalogNumber
            • value: 216518
      • name: Adobe EPUB eBook
      • id: ebook-epub-adobe
      • identifiers:
            • type: ASIN
            • value: B013ZNK4LS
            • type: PublisherCatalogNumber
            • value: 216518
      • name: Kindle Book
      • id: ebook-kindle
      • identifiers:
            • type: ISBN
            • value: 9780307958259
            • type: PublisherCatalogNumber
            • value: 216518
      • name: OverDrive Read
      • id: ebook-overdrive
mediaType
eBook
primaryCreator
    • role: Author
    • name: Tom Vanderbilt
title
You May Also Like
dateAdded
2016-07-08T17:23:00-04:00
contentDetails
      • href: https://link.overdrive.com/?websiteID=141&titleID=2476074
      • type: text/html
      • account:
          • name: Sacramento Public Library (CA)
          • id: 1151
sortTitle
You May Also Like Taste in an Age of Endless Choice
crossRefId
2476074
subtitle
Taste in an Age of Endless Choice
id
b5723122-dcff-4412-8378-48ee550751b7
starRating
3.9

OverDrive MetaData

isPublicDomain
False
formats
      • fileName: YouMayAlsoLike_9780307958259_2476074
      • partCount: 0
      • fileSize: 950361
      • identifiers:
            • type: ISBN
            • value: 9780307958259
            • type: PublisherCatalogNumber
            • value: 216518
      • rights:
            • type: Copying
            • value: 0
            • type: Printing
            • value: 0
            • type: Lending
            • value: 0
            • type: ReadAloud
            • value: 0
            • type: ExpirationRights
            • value: 0
      • name: Adobe EPUB eBook
      • isReadAlong: False
      • id: ebook-epub-adobe
      • onSaleDate: 5/10/2016
      • samples:
            • source: From the book
            • formatType: ebook-overdrive
            • url: https://samples.overdrive.com/?crid=b5723122-dcff-4412-8378-48ee550751b7&.epub-sample.overdrive.com
      • fileName: YouMayAlsoLike_2476074
      • partCount: 0
      • fileSize: 0
      • identifiers:
            • type: PublisherCatalogNumber
            • value: 216518
            • type: ASIN
            • value: B013ZNK4LS
      • name: Kindle Book
      • isReadAlong: False
      • id: ebook-kindle
      • onSaleDate: 5/10/2016
      • samples:
            • source: From the book
            • formatType: ebook-overdrive
            • url: https://samples.overdrive.com/?crid=b5723122-dcff-4412-8378-48ee550751b7&.epub-sample.overdrive.com
      • fileName: YouMayAlsoLike_9780307958259_2476074
      • partCount: 0
      • fileSize: 835455
      • identifiers:
            • type: ISBN
            • value: 9780307958259
            • type: PublisherCatalogNumber
            • value: 216518
      • name: OverDrive Read
      • isReadAlong: False
      • id: ebook-overdrive
      • onSaleDate: 5/10/2016
      • samples:
            • source: From the book
            • formatType: ebook-overdrive
            • url: https://samples.overdrive.com/?crid=b5723122-dcff-4412-8378-48ee550751b7&.epub-sample.overdrive.com
keywords
      • value: big data
      • value: criticism
      • value: Aesthetics
      • value: anthropology
      • value: Influence
      • value: Business
      • value: culture
      • value: money
      • value: Social Psychology
      • value: branding
      • value: David Hume
      • value: mental health
      • value: Cultural anthropology
      • value: Marketing
      • value: Economy
      • value: human nature
      • value: behavior
      • value: Algorithm
      • value: Evolution
      • value: advertising
      • value: psychology
      • value: kant
      • value: consumer behavior
      • value: human evolution
      • value: hume
      • value: Leadership
      • value: Sociology
      • value: social
      • value: Algorithms
      • value: Vanderbilt
      • value: book recommendations
      • value: behavioral economics
      • value: business books
      • value: Bourdieu
      • value: Pierre Bourdieu
      • value: cognitive bias
      • value: cognitive biases
      • value: science books
      • value: psychology books
      • value: sociology books
creators
      • role: Author
      • fileAs: Vanderbilt, Tom
      • bioText: TOM VANDERBILT has written for many publications and is a contributing editor of Wired (U.K.), Outside, and Artforum. He is the author of Traffic: Why We Drive the Way We Do (and What It Says About Us) and Survival City: Adventures Among the Ruins of Atomic America. He has been a visiting scholar at NYU’s Rudin Center for Transportation Policy and Management, a research fellow at the Canadian Centre for Architecture, a fellow at the Design Trust for Public Space, and a winner of the Warhol Foundation Arts Writers Grant, among other honors. He lives in Brooklyn, N.Y.
      • name: Tom Vanderbilt
imprint
Vintage
publishDate
2016-05-10T00:00:00-04:00
isOwnedByCollections
True
title
You May Also Like
fullDescription
Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp?
Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
 
With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask.
reviews
      • premium: False
      • source: Terry O'Reilly, author of The Age of Persuasion and host of CBC radio show Under the Influence
      • content: "We live in an age of bewildering choice, yet we are the sum total of our decisions. You May Also Like is my favorite kind of book-- surprising, smart, and superbly researched. It tackles that most mysterious of subjects: what make us tick."
      • premium: False
      • source: Susan Pinker, author of The Sexual Paradox and The Village Effect
      • content: "A fascinating romp through the mysteries of taste."
      • premium: False
      • source: Clive Thompson, author of Smarter Than You Think
      • content: "You May Also Like is the best kind of science writing -- deeply reported and researched, a witty investigation that's precisely to my taste."
      • premium: True
      • source: Publisher's Weekly
      • content:

        January 4, 2016
        In his previous book, Vanderbilt (Traffic) wrote about why people drive the way they do. In this expansive follow-up, he takes a deep look at why people like what they like. Vanderbilt covers the topic exhaustively, examining varied social and psychological factors. He interviews, among other people, the vice president of product innovation for Netflix, the principal engineer at “music intelligence” company Echo Nest, and a Dutch psychologist who also happens to be a judge at a Paris cat show. In each chapter, he explores a different area of taste, including food, social networks, music playlists, and art. As he concludes (in a pithy “field guide to liking”), “Trying to explain, or understand, any one person’s particular tastes—including one’s own—is always going to be a maddeningly elusive and idiosyncratic enterprise.” Reading this book will cause readers to think twice before clicking “like” on Facebook, rating a film on Netflix, or ordering what the server says is the menu’s most popular item. Agent: Zoe Pagnamenta, Zoe Pagnamenta Agency.

      • premium: True
      • source: Kirkus
      • content:

        March 15, 2016
        The science behind the choices we make. After insightfully scrutinizing vehicular driving habits, Vanderbilt (Traffic: Why We Drive the Way We Do, 2008, etc.), a contributing editor for Wired UK, Outside, and Artforum, now explores what compels our selection process in everything from movies and music to munchies and the "chromatic sweet spot" of a favorite color. "We are faced with an ever-increasing amount of things to figure out whether we like or dislike," writes the author, "and yet at the same time there are fewer overarching rules and standards to go by in helping one decide." Throughout the book's entertaining chapters on the partiality of items like foods, Netflix movies, songs, and online social interactivity, Vanderbilt examines the methodology and psychological nature of the "taxonomy of taste." He notes that while websites like Yelp and YouTube enable users to quick-grade products, services, and media-driven experiences and partake in their popularity and likability, these sites also incorporate algorithms that ingeniously weed out fake reviews, which can skew results and overall impressions. Supporting theories on taste development and personal bias, the author interviewed anthropologists on dog breeding and a host of psychologists and psychology professors, who fascinatingly discuss the sensory influences of dessert and a hypothesis attesting that repeated exposure reinforces likability. In his exploration of the predictability, instability, and malleability of our partialities, Vanderbilt also spent quality time with opinionated competition judges and at a beer festival, where, in matters of flavor and variety, the pairings and possibilities were endless. In a conclusive closing section, the author seeks to clarify the multilayered dynamics of predilection, and though he has produced an extremely convincing effort, he admits that examining this subject remains a "maddeningly elusive and idiosyncratic enterprise." Like it or not, there's much to behold in this exhaustively researched, intellectual assessment of human preference.

        COPYRIGHT(2016) Kirkus Reviews, ALL RIGHTS RESERVED.

      • premium: True
      • source: Library Journal
      • content:

        Starred review from February 1, 2016

        Vanderbilt (Survival City; Traffic) pens a fascinating exploration of how human preferences emerge, why we like the things we do, and why tastes change over time. In a narrative that takes readers into the offices of companies such as Netflix, Pandora, and Spotify, whose business models hinge on the ability to predict accurately consumer media preferences, the author also investigates the competitive worlds of cat shows and beer contests to identify what makes an expert judge different from the average person. He considers the impermanence and evolution of human taste, citing examples from the art world, athletic competitions, food science labs, and scholarly research. The result is a fascinating account that encourages readers to reflect upon their own preferences while making a compelling argument that those preferences can, and do, change with little conscious effort. VERDICT Essential for readers who are interested in getting a glimpse of the decision-making process at influential online media companies, as well as those who are interested in the processes that govern individual preferences and taste making.--Rebecca Brody, Westfield State Univ., MA

        Copyright 2016 Library Journal, LLC Used with permission.

      • premium: True
      • source: Booklist
      • content:

        February 15, 2016
        Have you ever wondered what mixture of genes and upbringing prompts someone to choose black coffee over one with cream and sugar? Or to eschew coffee altogether and sip on tea or plain water? According to Vanderbilt (Traffic, 2008), in this meticulously researched and fascinating report on the erratic nature of taste, the answers to those questions lie not just in nature and nurture but also in a wide spectrum of influences, from momentary whims to clever advertising. For a chapter on edible preferences, Vanderbilt interviewed leading food scientists and taste researchers who confirmed that sweetness is a predilection we're born with, whereas a yen for bitter flavors, among others, can be cultivated. A chapter covering online social media explores the communal pressures involved in liking Facebook posts and rating Netflix movies, while one on art appreciation shows how often fads can sway opinion. Vanderbilt's work will appeal to anyone who's ever been astonished by extreme taste differences between friends, and to anyone working in an industry where pleasing people is a top priority.(Reprinted with permission of Booklist, copyright 2016, American Library Association.)

popularity
178
links
    • self:
        • href: https://api.overdrive.com/v1/collections/v1L1BWwAAAA2I/products/b5723122-dcff-4412-8378-48ee550751b7/metadata
        • type: application/vnd.overdrive.api+json
id
b5723122-dcff-4412-8378-48ee550751b7
starRating
3.5
images
    • cover:
        • href: https://img1.od-cdn.com/ImageType-100/0111-1/{B5723122-DCFF-4412-8378-48EE550751B7}Img100.jpg
        • type: image/jpeg
    • thumbnail:
        • href: https://img1.od-cdn.com/ImageType-200/0111-1/{B5723122-DCFF-4412-8378-48EE550751B7}Img200.jpg
        • type: image/jpeg
    • cover150Wide:
        • href: https://img1.od-cdn.com/ImageType-150/0111-1/B57/231/22/{B5723122-DCFF-4412-8378-48EE550751B7}Img150.jpg
        • type: image/jpeg
    • cover300Wide:
        • href: https://img1.od-cdn.com/ImageType-400/0111-1/B57/231/22/{B5723122-DCFF-4412-8378-48EE550751B7}Img400.jpg
        • type: image/jpeg
isPublicPerformanceAllowed
False
languages
      • code: en
      • name: English
subjects
      • value: Business
      • value: Psychology
      • value: Sociology
      • value: Nonfiction
publishDateText
05/10/2016
otherFormatIdentifiers
      • type: ISBN
      • value: 9780307958242
mediaType
eBook
shortDescription
Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp?
Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
 
With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why...
sortTitle
You May Also Like Taste in an Age of Endless Choice
crossRefId
2476074
subtitle
Taste in an Age of Endless Choice
publisher
Knopf Doubleday Publishing Group
bisacCodes
      • code: BUS002000
      • description: Business & Economics / Advertising & Promotion
      • code: PSY031000
      • description: Psychology / Social Psychology
      • code: SOC002010
      • description: Social Science / Anthropology / Cultural & Social