Tali Sharot. (2017). The Influential Mind: What the Brain Reveals About Our Power to Change Others. Unabridged Macmillan Audio.

Tali Sharot. 2017. The Influential Mind: What the Brain Reveals About Our Power to Change Others. Macmillan Audio.

Tali Sharot, The Influential Mind: What the Brain Reveals About Our Power to Change Others. Macmillan Audio, 2017.

Tali Sharot. The Influential Mind: What the Brain Reveals About Our Power to Change Others. Unabridged Macmillan Audio, 2017.

OverDrive Product Record

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   • bioText: Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous outlets and written for The New York Times, Time Magazine, Washington Post, CNN, BBC, and more.
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The Influential Mind

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A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the audiobook provides fascinating insight into the complex power of influence, good and bad.

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1. • premium: True
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     May 8, 2017
     Sharot (The Optimism Bias), a professor of cognitive neuroscience with a background in psychology and economics, has written a fascinating, accessible primer on what current research teaches us about the art of persuasion. Her book strives to “reveal the systematic mistakes we make when we attempt to change minds,” a topic that resonates in today’s divisive political climate. Sharot breaks the book into chapters focused on the different components that impact influence: “Priors (as in prior beliefs), emotion, incentives, agency, curiosity, state of mind, and other people.” Each chapter draws on a variety of scholarly writings from the hard and social sciences (including Sharot’s own research). She has a gift for providing engaging vignettes that are apt and illustrative for nonacademics. The writing exhibits model clarity and brisk pacing. Readers will find themselves jotting notes to apply Sharot’s findings to a wide range of areas, including workplace politics, parenting, and Facebook arguments. The book closes with an overview of where the research on influence is heading (brain-to-brain influencing—no words necessary). A recap synthesizing all the separate ideas would have been welcome, but the additional research will be intriguing to many readers after such an enjoyable read. Agent: Heather Schroder, Compass Talent.

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450

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shortDescription

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying...

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tableOfContents

Prologue: A Horse-Sized Syringe — The Surprising, Mysterious, Baffling Case of Influence
1. (Priors) Does Evidence Change Beliefs? — The Power of Confirmation and the Weakness of Data
2. (Emotion) How We Were Persuaded to Reach for the Moon — The Incredible Sway of Emotion
3. (Incentives) Should You Scare People into Action? — Moving with Pleasure and Freezing with Fear
4. (Agency) How You Obtain Power by Letting Go — The Joy of Agency and the Fear of Losing Control
5. (Curiosity) What Do People Really Want to Know? — The Value of Information and the Burden of Knowledge
6. (State) What Happens to Minds Under Threat? — The Influence of Stress and the Ability of Overcome
7. (Others, part I) Why Do Babies Love iPhones? — The Strength of Social Learning and the Pursuit of Uniqueness
8. (Others, part II) Is "Unanimous" as Aeassuring as Tt Sounds? — How to Find Answers in an Unwise Crowd
9. The Future of Influence? — Your Mind in My Body

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   • description: Psychology / Cognitive Psychology & Cognition
2. • code: PSY017000
   • description: Psychology / Interpersonal Relations
3. • code: PSY020000
   • description: Psychology / Neuropsychology