Catherine Price. (2015). Vitamania: Our Obsessive Quest for Nutritional Perfection. Unabridged Blackstone Publishing.

Catherine Price. 2015. Vitamania: Our Obsessive Quest for Nutritional Perfection. Blackstone Publishing.

Catherine Price, Vitamania: Our Obsessive Quest for Nutritional Perfection. Blackstone Publishing, 2015.

Catherine Price. Vitamania: Our Obsessive Quest for Nutritional Perfection. Unabridged Blackstone Publishing, 2015.

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     Catherine Price is an award-winning science journalist and speaker and the author of numerous books, including How to Break Up with Your Phone. She is a recipient of the Gobind Behari Lal prize for science writing. She is also the creator of Screen/Life Balance, a resource hub dedicated to helping people scroll less and live more. She has a BA degree in history from Yale University and a master's degree from UC Berkeley's Graduate School of Journalism. Her work has appeared in various publications, including The Best American Science Writing, the New York Times, O: The Oprah Magazine, Popular Science, Los Angeles Times, San Francisco Chronicle, the Washington Post Magazine, Slate, Time, and Men's Journal, among others.

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Vitamania

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Vitamania is the startling story of America's devotion to vitamins—and how it keeps us from good health.

Health-conscious Americans seek out vitamins any way they can, whether in a morning glass of orange juice, a piece of vitamin-enriched bread, or a daily multivitamin. We believe that vitamins are always beneficial and that the more we can get, the better—yet despite this familiarity, few of us could explain what vitamins actually are. Instead, we outsource our questions to experts and interpret "vitamin" as shorthand for "health."

What we don't realize is that the experts themselves are surprisingly short on answers. Yes, we need vitamins; without them, we would die. Yet despite a century of scientific research (the word "vitamin" was coined only in 1912), there is little consensus around even the simplest of questions, whether it's exactly how much we each require or what these thirteen dietary chemicals actually do.

The one thing that experts do agree upon is that the best way to get our nutrients is in the foods that naturally contain them, which have countless chemicals beyond vitamins that may be beneficial. But thanks to our love of processed foods (whose natural vitamins and other chemicals have often been removed or destroyed), this is exactly what most of us are not doing. Instead, we allow marketers to use the addition of synthetic vitamins to blind us to what else in food we might be missing, leading us to accept as healthy products that we might (and should) otherwise reject.

Grounded in history but firmly oriented toward the future, Vitamania reveals the surprising story of how our embrace of vitamins led to today's Wild West of dietary supplements and investigates the complicated psychological relationship we've developed with these thirteen mysterious chemicals. In so doing, Vitamania both demolishes many of our society's most cherished myths about nutrition and challenges us to reevaluate our own beliefs.

Impressively researched, counterintuitive, and engaging, Vitamania won't just change the way you think about vitamins—it will change the way you think about food.

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     Starred review from February 9, 2015
     This lively investigational work from journalist Price reveals how little we know about vitamins—both how much we need or how they work—and how our vitamin obsession is actually making us less healthy. “espected health organizations," she writes, “do not recommend that healthy people with no nutritional deficiencies take multivitamin supplements." Instead, the best advice is the simplest: “if the healthiest doses of vitamins and other micronutrients appear to be those found in food... then we should stop taking pills and just eat food." Price's survey of the history of vitamin discovery—prompted by deadly deficiencies in vitamins C, D, and A—unveils troubling societal consequences: We've become “obsessed" with the idea of the vitamin, “one of the most brilliant marketing terms of all time." With the introduction of the first multivitamin in the mid-1930s, “protection in a pill" has become the goal fueling a supplement industry that has escaped stringent regulation: “many supplement ingredients that are allowed to be sold in the United States have been definitively proven to have both short- and long-term health risks." Price raises important questions about both supplements and vitamins, and if our government isn't asking them, at the very least, consumers must. Agent: Jay Mandel, William Morris Endeavor.

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Vitamania is the startling story of America's devotion to vitamins—and how it keeps us from good health.

Health-conscious Americans seek out vitamins any way they can, whether in a morning glass of orange juice, a piece of vitamin-enriched bread, or a daily multivitamin. We believe that vitamins are always beneficial and that the more we can get, the better—yet despite this familiarity, few of us could explain what vitamins actually are. Instead, we outsource our questions to experts and interpret "vitamin" as shorthand for "health."

What we don't realize is that the experts themselves are surprisingly short on answers. Yes, we need vitamins; without them, we would die. Yet despite a century of scientific research (the word "vitamin" was coined only in 1912), there is little consensus around even the simplest of questions, whether it's exactly how much we each require or what these thirteen dietary chemicals actually do.

The one thing that...

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