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A World Gone Social: How Companies Must Adapt to Survive
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AMACOM Books 2014
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Description
Amazingly, what started out as an opportunity to link friends and to find out who's dating who has since made a meteor-like impact on the business world, and its ongoing effects throughout every single aspect of doing business cannot be overestimated. The world as we know it has changed forever. And it's not going back!A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion:
  • Customers now have the power—just watch what happens as more realize it!
  • Command-and-control leadership is now so inefficient, it is a liability.
  • Nimble and small is the new competitive advantage.
  • Recruiting is now a two-way proposition, with job seekers able to peek behind the corporate curtain.
  • Relationship and community-building is how customers are brand ambassadors are won—and retained.
  • Active engagement with partners, employees, and customers is no longer a luxury but a requirement.But this invaluable resource for any business wishing to remain relevant in this Social Revolution doesn't stop with simply pointing out the changes that have evolved in recent years. More importantly, it provides critical guidance for navigating today's customer-driven, ultra-transparent, constantly evolving environment. With compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right—and some that are not—readers will be able to learn from others' experiences and discover how to objectively assess their own company's culture and social presence. The world has gone social . . . don't get left behind!
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    Format:
    Adobe EPUB eBook, Kindle Book, OverDrive Read
    Street Date:
    09/17/2014
    Language:
    English
    ISBN:
    9780814433270
    ASIN:
    B00HSUWKJY
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    Citations
    APA Citation (style guide)

    Ted Coine. (2014). A World Gone Social: How Companies Must Adapt to Survive. AMACOM Books.

    Chicago / Turabian - Author Date Citation (style guide)

    Ted Coine. 2014. A World Gone Social: How Companies Must Adapt to Survive. AMACOM Books.

    Chicago / Turabian - Humanities Citation (style guide)

    Ted Coine, A World Gone Social: How Companies Must Adapt to Survive. AMACOM Books, 2014.

    MLA Citation (style guide)

    Ted Coine. A World Gone Social: How Companies Must Adapt to Survive. AMACOM Books, 2014. Web.

    Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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    shortDescription
    Amazingly, what started out as an opportunity to link friends and to find out who's dating who has since made a meteor-like impact on the business world, and its ongoing effects throughout every single aspect of doing business cannot be overestimated. The world as we know it has changed forever. And it's not going back!A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion:
  • Customers now have the power—just watch what happens as more realize it!
  • Command-and-control leadership is now so inefficient, it is a liability.
  • Nimble and small is the new competitive advantage.
  • Recruiting is now a two-way proposition, with job seekers able to peek behind the corporate curtain.
  • Relationship and community-building is how customers are brand ambassadors are won—and retained.
  • Active engagement with partners, employees, and customers is no longer a luxury but a requirement.But this...
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    title
    A World Gone Social
    fullDescription
    Amazingly, what started out as an opportunity to link friends and to find out who's dating who has since made a meteor-like impact on the business world, and its ongoing effects throughout every single aspect of doing business cannot be overestimated. The world as we know it has changed forever. And it's not going back!A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion:
  • Customers now have the power—just watch what happens as more realize it!
  • Command-and-control leadership is now so inefficient, it is a liability.
  • Nimble and small is the new competitive advantage.
  • Recruiting is now a two-way proposition, with job seekers able to peek behind the corporate curtain.
  • Relationship and community-building is how customers are brand ambassadors are won—and retained.
  • Active engagement with partners, employees, and customers is no longer a luxury but a requirement.But this invaluable resource for any business wishing to remain relevant in this Social Revolution doesn't stop with simply pointing out the changes that have evolved in recent years. More importantly, it provides critical guidance for navigating today's customer-driven, ultra-transparent, constantly evolving environment. With compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right—and some that are not—readers will be able to learn from others' experiences and discover how to objectively assess their own company's culture and social presence. The world has gone social . . . don't get left behind!
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    reviews
        • premium: True
        • source: Publisher's Weekly
        • content:

          August 18, 2014
          Social media has changed the way the world operates, and companies need to modify just about every aspect of how they do business to remain efficient and profitable. Coine and Babbitt, self-described "successful veterans of the social revolution," offer an insightful and thorough exploration of how to implement these systemic changes. They delve into the new company/customer power dynamic, where customers hold many of the cards, and show how, thanks to social media, employees are also emerging as a new power group. The authors go on to provide examples of companies that use social media to their advantage, such as Southwest and Verizon, and those which have learned the hard way, such as United Airlines and Bank of America. Coine and Babbitt also describe the disruptive changes social media has spurred in employment recruiting, and predict that social media will permanently change how legacy enterprises act, lead, and operate. Of particular interest to executives will be the book's consideration what it means to be a social leader and what to do if you're just not a good social representative. In-depth discussions of teams, customer experience, and social media marketing round out this comprehensive examination. Illuminating and insightful, this book is essential reading for all levels of the corporate ladder.

        • premium: True
        • source: Library Journal
        • content:

          Starred review from October 15, 2014

          Businesses have always had to adapt, and here Coine (cofounder of the blog Switch and Shift) and Babbitt (CEO and founder of social career site YouTern) offer their views on the social world of modern businesses. The entire environment from customers to employees and even how and where business is conducted has transformed. The authors point to examples of this shift by illustrating how social media can be used successfully. The book's first section discusses the changes companies are dealing with, including empowered customers and employees and the rise of the age of social media, while the remaining sections offer guidance on how to cope in this new world, from thinking small and focusing on collaboration to being more social and in a sense more human. VERDICT This practical and engaging book is a must-read for all business owners and entrepreneurs. It will also be of interest to anyone who wants to know more about how social media is driving change in the customer experience.--Elizabeth Nelson, McHenry Cty. Coll. Lib., Crystal Lake, IL

          Copyright 2014 Library Journal, LLC Used with permission.

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