Aimee Groth. (2017). The Kingdom of Happiness: Inside Tony Hsieh's Zapponian Utopia. Unabridged Blackstone Publishing.

Aimee Groth. 2017. The Kingdom of Happiness: Inside Tony Hsieh's Zapponian Utopia. Blackstone Publishing.

Aimee Groth, The Kingdom of Happiness: Inside Tony Hsieh's Zapponian Utopia. Blackstone Publishing, 2017.

Aimee Groth. The Kingdom of Happiness: Inside Tony Hsieh's Zapponian Utopia. Unabridged Blackstone Publishing, 2017.

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     Aimee Groth is an independent business journalist who writes primarily for Quartz, a division of Atlantic Media Company. She previously served as a senior editor at Business Insider. Her work has been highlighted by several publications, including the Wall Street Journal, NPR, and the Harvard Business Review. In December 2013 she broke the news about Zappos' adoption of Holacracy, which led to coverage by dozens of news organizations around the world, including CNN and the New York Times.

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The Kingdom of Happiness

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In 2010 Tony Hsieh was introduced to many as a visionary modern business leader. Under Hsieh's leadership, Zappos became the world's largest online shoe company by championing satisfied customers and a valued workforce. After his company was purchased by Amazon, Hsieh turned his energies and considerable fortune toward a much larger goal: building a new and more socially conscious Silicon Valley in the heart of downtown Las Vegas, all within his five-year plan.

Hsieh challenged business and technology journalist Aimee Groth to uproot her life and be a participant in his social engineering experiment. Beginning with couch surfing, moving to a Downtown Project crash pad, and then living in Zappos corporate housing above the Gold Spike bar, Groth had a front-row view of Hsieh's efforts to build his ideal society.

With interviews from insiders on all ends of the Zappos spectrum—like the "broken dolls" who gravitate toward Hsieh's almost cultlike personality and make up his inner circle, to the Zapponians who live and work on campus, to players in the top echelon of Silicon Valley—Groth offers a unique view of a world few people know much about, and sheds a new light on this complex, eccentric man. The Kingdom of Happiness is the story of one man's quest to create his own nirvana in the desert based on his exacting design with lessons he's gleaned from rave culture and Burning Man. Is it the business model of the future or a cautionary tale of hubris?

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     November 28, 2016
     Zappos founder Tony Hsieh made quite a splash with Delivering Happiness, his 2010 bestselling business book; unfortunately, journalist Groth’s efforts to replicate that success with this account of the storied, quirky company don’t quite hit the mark. Hsieh, widely portrayed as enthusiastic and visionary, is almost mythical in the business world. Zappos has its origins in the halls of Harvard, where Hsieh met Alfred Lin, another child of immigrant parents with high expectations; their early company, Venture Frogs, bought Drugs.com. Groth begins with the launch of famously employee-friendly Zappos, with a startup culture that includes happy hours, office parades, and a unique hiring process. From there she moves on to the business’s success as well as its challenges, the latter including the hugely ambitious but destructive Downtown Project, an attempt at urban revival for Zappos’s homebase of Las Vegas. The book is likely of interest to any die-hard Zappos devotees, but it’s unclear why this book is needed now, or why the author—who takes pains to insert herself as a character in the story—left Business Insider and moved to Vegas to write it. Her work is interesting enough as a case study, but adds little to the genre.

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In 2010 Tony Hsieh was introduced to many as a visionary modern business leader. Under Hsieh's leadership, Zappos became the world's largest online shoe company by championing satisfied customers and a valued workforce. After his company was purchased by Amazon, Hsieh turned his energies and considerable fortune toward a much larger goal: building a new and more socially conscious Silicon Valley in the heart of downtown Las Vegas, all within his five-year plan.

Hsieh challenged business and technology journalist Aimee Groth to uproot her life and be a participant in his social engineering experiment. Beginning with couch surfing, moving to a Downtown Project crash pad, and then living in Zappos corporate housing above the Gold Spike bar, Groth had a front-row view of Hsieh's efforts to build his ideal society.

With interviews from insiders on all ends of the Zappos spectrum—like the "broken dolls" who gravitate toward Hsieh's almost cultlike personality and...

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