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A Crowdfunder's Strategy Guide: Build a Better Business by Building Community
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Author:
Stegmaier, Jamey
Published:
Berrett-Koehler Publishers 2015
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Description

More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

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Business
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Marketing & Sales

More Details

Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
09/14/2015
Language:
English
ISBN:
9781626564107
ASIN:
B00XZ7U5OG

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APA Citation (style guide)

Jamey Stegmaier. (2015). A Crowdfunder's Strategy Guide: Build a Better Business by Building Community. Berrett-Koehler Publishers.

Chicago / Turabian - Author Date Citation (style guide)

Jamey Stegmaier. 2015. A Crowdfunder's Strategy Guide: Build a Better Business By Building Community. Berrett-Koehler Publishers.

Chicago / Turabian - Humanities Citation (style guide)

Jamey Stegmaier, A Crowdfunder's Strategy Guide: Build a Better Business By Building Community. Berrett-Koehler Publishers, 2015.

MLA Citation (style guide)

Jamey Stegmaier. A Crowdfunder's Strategy Guide: Build a Better Business By Building Community. Berrett-Koehler Publishers, 2015.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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title
A Crowdfunder's Strategy Guide
fullDescription
More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
reviews
      • premium: True
      • source: Library Journal
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        September 15, 2015

        Stegmaier (founder, Stonemaier Games) uses his experiences funding a game company through Kickstarter to offer a fun and readable guide to running a crowdfunding campaign. He treats a Kickstarter campaign as a serious business requiring planning, thought, and networking. Stegmaier's approach encourages building trust with buyers and suggests that crowdfunders secure support and a strong community online well before launching any funding initiative. He bolsters his recommendations with statistics and stories from other crowdfunders and advocates running a campaign centered on the patrons. The book includes advice about how to tackle specific challenges along with a good dose of business philosophy. Although this title could be used for running campaigns on other sites, it concentrates on working with Kickstarter. A more personal, succinct read for anyone who enjoyed Sherwood Neiss et al.'s Crowdfund Investing for Dummies. VERDICT A must-read for any aspiring game designer, this is also a well-organized, enjoyable, and useful book for anyone considering crowdfunding a project.--Jessica Spears, Monroe Coll. Lib., Bronx, NY

        Copyright 2015 Library Journal, LLC Used with permission.

      • premium: True
      • source: Library Journal
      • content:

        December 1, 2015

        Stegmaier emphasizes the work and preparation necessary to run a really successful crowdfunding campaign using anecdotes from his experience in crowdfunding table-top games. His focus is on building community and establishing trust. (LJ 9/15/15)

        Copyright 2015 Library Journal, LLC Used with permission.

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More Than Money
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This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and...
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