Terri L. Sjodin. (2012). Small Message, Big Impact: The Elevator Speech Effect. Unabridged Ascent Audio.

Terri L. Sjodin. 2012. Small Message, Big Impact: The Elevator Speech Effect. Ascent Audio.

Terri L. Sjodin, Small Message, Big Impact: The Elevator Speech Effect. Ascent Audio, 2012.

Terri L. Sjodin. Small Message, Big Impact: The Elevator Speech Effect. Unabridged Ascent Audio, 2012.

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Small Message, Big Impact

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You're in the airport waiting for a flight when you spot the CEO of a company you've wanted to connect with for ages. He's also waiting for his flight. Your flight! Should you walk over? What would you say? We've all been there. An opportunity presents itself and you have one chance to share your important message. In this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people. Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to:

Build a convincing case using six of the most consistently effective arguments.

Incorporate unique illustrations to bring your message to life.

Speak in your own authentic voice; the art is in your delivery! In this newly updated edition, Sjodin offers her time-tested strategies and advice. Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.

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     Harvey Mackay, author of the #1 New York Times bestseller Swim With the Sharks Without Being Eaten Alive

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     "This audiobook is the definitive how-to for the all-important three minutes that will help get your foot in the door. It will show you how to take your elevator speech from the ground floor all the way to the top!"

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     June 11, 2012
     In this age of 140 word tweets and five-minute dinners, the ability to put forth a message, make a proposal, or give an on-the-fly three-minute presentation is a required skill. In this wonderfully concise book, communications expert and consultant Sjodin (coauthor of New Sales Speak) provides a blueprint to create and deliver “Elevator Speeches.” After explaining this concept, she guides readers toward developing their intentions and crafting the speech itself, based on Monroe’s Motivated Sequence (itself based on the work of Alan H. Monroe, who was a Purdue professor in the 1930s). In addition to a section on networking, there are worksheets and examples throughout, with a collection of additional worksheets at the end of the book and a URL where these can be downloaded. The concepts and the chapters flow smoothly, the ideas are constantly reviewed and developed, and the book is brought to a strong conclusion (followed with a chapter on FAQs and other odds and ends). As she makes clear, an Elevator Speech is not meant as a complete presentation but rather to initiate a “Butterfly Effect”—to “intrigue and inspire a listener to want to hear more.” To that end, Sjodin succeeds in giving readers the necessary tools. Agent: Margret McBride, Margret McBride Literary Agency.

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You're in the airport waiting for a flight when you spot the CEO of a company you've wanted to connect with for ages. He's also waiting for his flight. Your flight! Should you walk over? What would you say? We've all been there. An opportunity presents itself and you have one chance to share your important message. In this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people. Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to:

Build a convincing case using six of the most consistently effective...

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