Super Mario: How Nintendo Conquered America
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Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.
Find out about:
*Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.
*Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
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Jeff Ryan. (2011). Super Mario: How Nintendo Conquered America. Penguin Publishing Group.
Chicago / Turabian - Author Date Citation (style guide)Jeff Ryan. 2011. Super Mario: How Nintendo Conquered America. Penguin Publishing Group.
Chicago / Turabian - Humanities Citation (style guide)Jeff Ryan, Super Mario: How Nintendo Conquered America. Penguin Publishing Group, 2011.
MLA Citation (style guide)Jeff Ryan. Super Mario: How Nintendo Conquered America. Penguin Publishing Group, 2011.
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- The story of Nintendo's rise and the beloved icon who made it possible.
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.
Find out about:
*Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.
*Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption. - reviews
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April 4, 2011
The history of how a Japanese video game featuring two Italian brothers became one of America's favorite pastimes is covered in exhaustive, enthusiastic detail by video game reviewer Ryan. The author takes readers through Nintendo's early business machinations; the story of Mario's eccentric creator, Shigeru Miyamoto; and the game-changing emergence of Nintendo's motion controller for the Wii, with a breezy journalistic style. At times the tone slips into the white hatâblack hat morality employed in most video games, often painting Nintendo's business competitors or detractors with broad reductive strokesâ"hardcore gamers sneer at Wii"âand paeans to new Nintendo releases get smattered with exclamation points, so that some pages read like Nintendo promo material. All of this is distracting but not fatal, and the book is a thorough history of Nintendo's victories, written by an enthusiastic and knowledgeable fan.
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June 15, 2011
A gaming journalist retraces Nintendo's unlikely shaping of video-game history through a pudgy Italian plumber named Mario.
In his debut, Ryan chronicles the surprisingly riveting history of Japanese video-game empire Nintendo, from their early coin-operated arcade-game days to recent innovations in game-system technology. More specifically, though, the author follows the professional career of Nintendo's mastermind Shigeru Miyamoto and the often-riveting story behind the genesis of now-legendary pixilated plumber Mario, and the improbable success of Mario's star-vehicle, Donkey Kong, whose oddball name came about from a happy accident in Japanese-to-English translation. For anyone who grew up in the '80s with quarter-arcade games like Donkey Kong, the first half of Ryan's book is an endlessly fascinating nostalgia trip. Placing Miyamoto's creation in its cultural and chronological context, the author not only gives Nintendo's full history, but also a detailed accounting of Nintendo's early field of competition, especially with one-time giant Atari and later Sega, with its irreverent anti-Mario stance. Nintendo's rise to importance would also be marked by big lawsuits, namely by Universal, who claimed they owned the rights to King Kong, and thus, Donkey Kong. It's this historical element that Ryan thrives on, as well as the biographical aspects of Nintendo's eccentric Japanese founding fathers. The author drives home the notion of Nintendo's success being mostly due to its uncanny sense of resourcefulness. In the later chapters, however, the narrative slows, as Ryan gets too caught up in gamer shop talk. In his coverage of the '90s and beyond, the author seems more concerned with the technological minutiae behind every new gizmo that Nintendo is responsible for and can't retain the dramatic buildup that had given such heft to earlier chapters.
Late stumbles aside, an effective and entertaining overview of the video-game industry's history and Nintendo's essential role in shaping it.
(COPYRIGHT (2011) KIRKUS REVIEWS/NIELSEN BUSINESS MEDIA, INC. ALL RIGHTS RESERVED.)
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July 1, 2011
Nintendo's Super Mario Bros., one of the most successful game franchises, began as Donkey Kong, wherein a portly plumber jumps over barrels to save a princess from a grinning ape. That scenario somehow struck a nerve in game-players, perhaps because of its whimsical nature compared to the violence of first-person shooters. Ryan, a lifelong gamer, has reviewed more than 500 video games for Katrillion, a now-defunct teen news and entertainment website. He recounts the franchise's history, from humble beginnings as an arcade game competing with Pac-Man and through the tie-in releases of Nintendo game consoles, with all the iterations Mario has gone through, from simple barrel jumper to explorer of myriad worlds of mushrooms and castles. The secret to the game's success lies in its many difficulty levels and the secrets hidden in the game, which attracted a cult-like following to rival that of Star Wars. The twists and turns that the Nintendo creators go through to keep the franchise alive involve near-death market moves and legal battles that parallel Mario's quest.(Reprinted with permission of Booklist, copyright 2011, American Library Association.)
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The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.
Find out about:
*Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.
*Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with... - sortTitle
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