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Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business
(Adobe EPUB eBook, Kindle Book, OverDrive Read)

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Published:
St. Martin's Publishing Group 2015
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Available from OverDrive
Description

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.

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Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
05/12/2015
Language:
English
ISBN:
9781466878860
ASIN:
B00OO10X62
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Citations
APA Citation (style guide)

Porter Erisman. (2015). Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business. St. Martin's Publishing Group.

Chicago / Turabian - Author Date Citation (style guide)

Porter Erisman. 2015. Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business. St. Martin's Publishing Group.

Chicago / Turabian - Humanities Citation (style guide)

Porter Erisman, Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business. St. Martin's Publishing Group, 2015.

MLA Citation (style guide)

Porter Erisman. Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business. St. Martin's Publishing Group, 2015. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
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Needs Update?:
No
Date Added:
Jun 12, 2018 18:12:36
Date Updated:
Dec 06, 2020 02:46:32
Last Metadata Check:
Feb 28, 2021 09:59:30
Last Metadata Change:
Dec 20, 2020 09:30:16
Last Availability Check:
Feb 28, 2021 09:59:35
Last Availability Change:
Mar 09, 2020 14:35:38
Last Grouped Work Modification Time:
Mar 03, 2021 02:27:12

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        Prior to joining Alibaba in 2000, PORTER ERISMAN worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He lives in Shanghai, China.

        Erisman is the bestselling author of Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business.

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Alibaba's World
fullDescription

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.

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        "This is a fascinating insider's look at the digital opening of China."

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      • source: The New York Journal of Books

      • content: "An absolute delight to read. Porter Erisman has crafted an insider's loving portrayal of the world's largest e-commerce site, from its humble beginnings in Hong Kong and rural China to its present-day dominance of the online China trade... The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won."
      • premium: True
      • source: Publisher's Weekly
      • content:

        February 23, 2015
        When Alibaba went public in September 2014, many Americans first became aware of this international trade behemoth’s true size and potential. Erisman’s comprehensive account of “how a schoolteacher rose from obscurity to build the world’s largest e-commerce company” provides a dizzying look at this company’s startling birth, growth, and success. Erisman was an Alibaba v-p from 2000 to 2008, during which time he collected 200 hours of footage for his documentary, Crocodile in the Yangtze; this detail is evident in the book. The star of the story is CEO Jack Ma, an unlikely Internet hero who twice failed his college entrance exams and started an online business when less than 1% of China’s population had Internet access. Alibaba began as a message board for companies to post trade leads, later declaring “war on eBay” by creating a rival Internet marketplace, Taobao. Ma went on to purchase Yahoo! China and to work with Google, all while dealing with the Chinese government and the Great Firewall. Within a few years, Alibaba had surpassed Amazon and eBay’s sales combined, and by the time of the IPO, it was the largest Internet company in China and the fifth most valuable in the world. This is a fascinating insider’s look at the digital opening of China.

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shortDescription

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant ecommerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of...

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