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It Takes a Tribe: Building the Tough Mudder Movement
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Penguin Publishing Group 2017
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"Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?" my professors asked. My gut feeling was—plenty of people. Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other companies can embrace the Tough Mudder playbook by nurturing tribes of passionate fans while constantly experimenting with new risks. After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course—a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy. It would be about the power of a tribe. Dean and his small team launched the first Tough Mudder event in May 2010, hosting 5,000 pioneers at a deserted ski resort in Pennsylvania. Just seven years later, more than 3 million people on four continents have participated at least once, and hundreds of thousands have done so repeatedly. More than 20,000 are so committed that they sport a Tough Mudder tattoo. Mudders prove the power of fierce and unshakable loyalty to one another and the challenge itself. Proudly sport­ing orange headbands and team uniforms, they'll run through mud, climb steep walls, face elec­tric shocks, and slide down the side of a moun­tain. The tougher the experience, the greater the satisfaction. It Takes a Tribe shows you how to embody the Tough Mudder spirit and capture the same magic. As a Tough Mudder slogan says, "When was the last time you did something for the first time?"
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Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
09/12/2017
Language:
English
ISBN:
9780735214705
ASIN:
B06W599QZ2
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Citations
APA Citation (style guide)

Will Dean. (2017). It Takes a Tribe: Building the Tough Mudder Movement. Penguin Publishing Group.

Chicago / Turabian - Author Date Citation (style guide)

Will Dean. 2017. It Takes a Tribe: Building the Tough Mudder Movement. Penguin Publishing Group.

Chicago / Turabian - Humanities Citation (style guide)

Will Dean, It Takes a Tribe: Building the Tough Mudder Movement. Penguin Publishing Group, 2017.

MLA Citation (style guide)

Will Dean. It Takes a Tribe: Building the Tough Mudder Movement. Penguin Publishing Group, 2017. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Date Added:
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Date Updated:
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fullDescription
"Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?" my professors asked. My gut feeling was—plenty of people.

Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other companies can embrace the Tough Mudder playbook by nurturing tribes of passionate fans while constantly experimenting with new risks.

After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course—a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy.
It would be about the power of a tribe.
Dean and his small team launched the first Tough Mudder event in May 2010, hosting 5,000 pioneers at a deserted ski resort in Pennsylvania. Just seven years later, more than 3 million people on four continents have participated at least once, and hundreds of thousands have done so repeatedly. More than 20,000 are so committed that they sport a Tough Mudder tattoo.

Mudders prove the power of fierce and unshakable loyalty to one another and the challenge itself. Proudly sport­ing orange headbands and team uniforms, they'll run through mud, climb steep walls, face elec­tric shocks, and slide down the side of a moun­tain. The tougher the experience, the greater the satisfaction.

It Takes a Tribe shows you how to embody the Tough Mudder spirit and capture the same magic. As a Tough Mudder slogan says, "When was the last time you did something for the first time?"
reviews
      • premium: True
      • source: Library Journal
      • content:

        September 1, 2017

        Dean, cofounder and CEO of the extreme obstacle course company Tough Mudder, writes here about his life and building a successful business. According to its website, Tough Mudder is an endurance event of "ten miles of mud and 20+ obstacles designed to drag you out of your comfort zone...It's about teamwork, camaraderie, and accomplishing something extraordinary." After five years working in counterterrorism in the UK Foreign Office, Dean earned his MBA from Harvard University and created Tough Mudder with Guy Livingstone, a corporate lawyer and longtime friend. Dean describes the business's early years, which began with a weekend adult obstacle course outside Allentown, PA. His vision triumphed, with Tough Mudder since attracting more than 2.5 million people across multiple continents. Case studies of participants who overcame personal challenges in order to participate in Tough Mudder are also included. VERDICT A wonderful, highly recommended book that will inspire all readers, including those interested in starting a business and those who have overcome personal obstacles.--Lucy Heckman, St. John's Univ. Lib., Queens, NY

        Copyright 2017 Library Journal, LLC Used with permission.

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My professors did not get the attraction of a difficult challenge in which nobody was measured or ranked. "Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?" they asked. My gut feeling was-plenty of people.
Will Dean is the unlikely founder of an even less likely global phenomenon. After five years as a British counterterrorism officer and two years at Harvard Business School, he was determined not to follow his classmates to Wall Street or Silicon Valley. Instead he pursued his unique vision for an extreme obstacle course-a ten- to twelve-mile gauntlet that would push participants to their limits and help them surpass those limits together. It would be about collective energy and continual self-improvement, not cutthroat competition.
It would be about the power of a tribe.
Dean and his small, cash-strapped team launched the first Tough Mudder event in May 2010, hosting 4,500...
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