The Triumph of William McKinley: Why the Election of 1896 Still Matters
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A fresh look at President William McKinley from New York Times bestselling author and political mastermind Karl Rove—"a rousing tale told by a master storyteller whose love of politics, campaigning, and combat shines through on every page" (Doris Kearns Goodwin, Pulitzer Prize–winning author of Team of Rivals).
The 1896 political environment resembles that of today: an electorate being transformed by a growing immigrant population, an uncertain economy disrupted by new technologies, growing income inequality, and basic political questions the two parties could not resolve. McKinley's winning presidential campaign addressed these challenges and reformed his party. With "a sure touch [and] professional eye" (The Washington Post), Rove tells the story of the 1896 election and shows why McKinley won, creating a governing majority that dominated American politics for the next thirty-six years.
McKinley, a Civil War hero, changed the arc of American history by running the first truly modern presidential campaign. Knowing his party needed to expand its base to win, he reached out to diverse ethnic groups, seeking the endorsement of Catholic leaders and advocating for black voting rights. Running on the slogan "The People Against the Bosses," McKinley also took on the machine men who dominated his own party. He deployed campaign tactics still used today, including targeting voters with the best available technology. Above all, he offered bold, controversial answers to the nation's most pressing problem—how to make a new, more global economy work for every American—and although this split his own party, he won the White House by sticking to his principles, defeating a champion of economic populism, William Jennings Bryan.
Rove "brings to life the drama of an electoral contest whose outcome seemed uncertain to the candidate and his handlers until the end" (The New York Times Book Review) in a "lively and...rigorous book" (The Wall Street Journal) that will delight students of American political history.
The 1896 political environment resembles that of today: an electorate being transformed by a growing immigrant population, an uncertain economy disrupted by new technologies, growing income inequality, and basic political questions the two parties could not resolve. McKinley's winning presidential campaign addressed these challenges and reformed his party. With "a sure touch [and] professional eye" (The Washington Post), Rove tells the story of the 1896 election and shows why McKinley won, creating a governing majority that dominated American politics for the next thirty-six years.
McKinley, a Civil War hero, changed the arc of American history by running the first truly modern presidential campaign. Knowing his party needed to expand its base to win, he reached out to diverse ethnic groups, seeking the endorsement of Catholic leaders and advocating for black voting rights. Running on the slogan "The People Against the Bosses," McKinley also took on the machine men who dominated his own party. He deployed campaign tactics still used today, including targeting voters with the best available technology. Above all, he offered bold, controversial answers to the nation's most pressing problem—how to make a new, more global economy work for every American—and although this split his own party, he won the White House by sticking to his principles, defeating a champion of economic populism, William Jennings Bryan.
Rove "brings to life the drama of an electoral contest whose outcome seemed uncertain to the candidate and his handlers until the end" (The New York Times Book Review) in a "lively and...rigorous book" (The Wall Street Journal) that will delight students of American political history.
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Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
11/24/2015
Language:
English
ISBN:
9781476752976
ASIN:
B00ZPNZLN8
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APA Citation (style guide)
Karl Rove. (2015). The Triumph of William McKinley: Why the Election of 1896 Still Matters. Simon & Schuster.
Chicago / Turabian - Author Date Citation (style guide)Karl Rove. 2015. The Triumph of William McKinley: Why the Election of 1896 Still Matters. Simon & Schuster.
Chicago / Turabian - Humanities Citation (style guide)Karl Rove, The Triumph of William McKinley: Why the Election of 1896 Still Matters. Simon & Schuster, 2015.
MLA Citation (style guide)Karl Rove. The Triumph of William McKinley: Why the Election of 1896 Still Matters. Simon & Schuster, 2015.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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- A fresh look at President William McKinley from New York Times bestselling author and political mastermind Karl Rove—"a rousing tale told by a master storyteller whose love of politics, campaigning, and combat shines through on every page" (Doris Kearns Goodwin, Pulitzer Prize–winning author of Team of Rivals).
The 1896 political environment resembles that of today: an electorate being transformed by a growing immigrant population, an uncertain economy disrupted by new technologies, growing income inequality, and basic political questions the two parties could not resolve. McKinley's winning presidential campaign addressed these challenges and reformed his party. With "a sure touch [and] professional eye" (The Washington Post), Rove tells the story of the 1896 election and shows why McKinley won, creating a governing majority that dominated American politics for the next thirty-six years.
McKinley, a Civil War hero, changed the arc of American history by running the first truly modern presidential campaign. Knowing his party needed to expand its base to win, he reached out to diverse ethnic groups, seeking the endorsement of Catholic leaders and advocating for black voting rights. Running on the slogan "The People Against the Bosses," McKinley also took on the machine men who dominated his own party. He deployed campaign tactics still used today, including targeting voters with the best available technology. Above all, he offered bold, controversial answers to the nation's most pressing problem—how to make a new, more global economy work for every American—and although this split his own party, he won the White House by sticking to his principles, defeating a champion of economic populism, William Jennings Bryan.
Rove "brings to life the drama of an electoral contest whose outcome seemed uncertain to the candidate and his handlers until the end" (The New York Times Book Review) in a "lively and...rigorous book" (The Wall Street Journal) that will delight students of American political history. - reviews
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December 1, 2015
The U.S. presidential election of 1896 was a realigning and redesigning watershed that ushered in a Republican ascendency that lasted until the advent of Franklin D. Roosevelt's New Deal. Former presidential consultant and policy advisor Rove (Courage and Consequence) uses primary sources and histories of the era to place the principles and groundbreaking campaign tactics of William McKinley (1843-1901), rather than his often lauded operative Mark Hanna, at the heart of an analytical account about resolving political gridlock. The last Civil War veteran to become president, McKinley countered his opponent William Jennings Bryan by championing sound money and the tariff; appealing to immigrants, laborers, first-time voters, Catholics, and African Americans; emphasizing his status as an outsider not beholden to previous practices; appearing as a unifier and purveyor of optimism; and using extant tactics such as targeted literature and repeated get-out-the-vote canvassing. These methods permitted an updated version of a traditional front-porch campaign, with representatives visiting his home in Canton, OH, rather than engaging in political stumping like Bryan. Unquestioned in character and empathy, McKinley listened to others and seldom attacked opponents by name. McKinley's presidency ended an economic depression while expanding and diversifying his party, although it also brought the United States into an era of overseas involvement. VERDICT This substantive book by a political practitioner will appeal to and inform all readers, especially aficionados of American political history.--Frederick J. Augustyn Jr., Lib. of Congress, Washington, DC
Copyright 2015 Library Journal, LLC Used with permission.
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The 1896 political environment resembles that of today: an electorate being transformed by a growing immigrant population, an uncertain economy disrupted by new technologies, growing income inequality, and basic political questions the two parties could not resolve. McKinley's winning presidential campaign addressed these challenges and reformed his party. With "a sure touch [and] professional eye" (The Washington Post), Rove tells the story of the 1896 election and shows why McKinley won, creating a governing majority that dominated American politics for the next thirty-six years.
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