Ryan Craig. (2015). College Disrupted: The Great Unbundling of Higher Education. St. Martin's Publishing Group.

Ryan Craig. 2015. College Disrupted: The Great Unbundling of Higher Education. St. Martin's Publishing Group.

Ryan Craig, College Disrupted: The Great Unbundling of Higher Education. St. Martin's Publishing Group, 2015.

Ryan Craig. College Disrupted: The Great Unbundling of Higher Education. St. Martin's Publishing Group, 2015.

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1. • value: Educational Policy & Reform / General

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1. • role: Author
   • fileAs: Craig, Ryan
   • bioText: Ryan Craig is a British playwright, screen, television and radio writer whose plays usually involve both ethical and social matters. He is best known for his plays What We Did To Weinstein (Menier Chocolate Factory, London, 2005) which earned him a Most Promising Playwright Nomination at the Evening Standard Awards; The Glass Room (Hampstead Theatre, 2006), which deals with Holocaust denial; the English version of Tadeusz Slobodzianek's Our Class (2009), The Holy Rosenbergs (2011), both at the National Theatre and the semi-autobiographical Filthy Business (2017, Hampstead Theatre, London).
   • name: Ryan Craig

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St. Martin's Press

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2015-03-10T04:00:00+00:00

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title

College Disrupted

fullDescription

For nearly two decades, pundits have been predicting the demise of higher education in the United States. Our colleges and universities will soon find themselves competing for students with universities from around the world. With the advent of massive open online courses ("MOOCS") over the past two years, predictions that higher education will be the next industry to undergo "disruption" have become more frequent and fervent. Currently a university's reputation relies heavily on the "four Rs" in which the most elite schools thrive—rankings, research, real estate, and rah! (i.e. sports). But for the majority of students who are not attending these elite institutions, the "four Rs" offer poor value for the expense of a college education.
Craig sees the future of higher education in online degrees that unbundle course offerings to offer a true bottom line return for the majority of students in terms of graduation, employment, and wages. College Disrupted details the changes that American higher education will undergo, including the transformation from packaged courses and degrees to truly unbundled course offerings, along with those that it will not. Written by a professional at the only investment firm focused on the higher education market, College Disrupted takes a creative view of the forces roiling higher education and the likely outcome, including light-hearted, real-life anecdotes that illustrate the author's points.

reviews

1. • premium: False
   • source: Booklist
   • content:

     "The rising cost of college tuition, increasing popularity of online courses, and disappointingly low graduation rates from some colleges are among the converging trends challenging the status quo for college education in the U.S...Craig...offers a more encouraging outlook, even in the face of upheaval."

2. • premium: False
   • source: Publishers Weekly (starred review)
   • content: "Savvy, sharp, and ultimately optimistic, Craig's book offers an ambitious blueprint that administrators would be wise to heed."
3. • premium: False
   • source: Library Journal
   • content: "...A lively analysis of the strengths and serious challenges facing higher education... Craig presents exciting ideas about how new pedagogy and individually paced adaptive learning will satisfy students"
4. • premium: False
   • source: John Seely Brown, advisor to the provost at the University of Southern California and co-author of A New Culture of Learning – Cultivating the Imagination for a World of Constant Change
   • content: "College Disrupted provides a novel set of suggestions, a blueprint almost, on how college education for the 99%, the non-elites, can and must be transformed to provide a better education at a fraction of the cost. This book will surprise and inform. Its proposals are workable, leveraging technology in meaningful ways for the student, for the college and for employers. This book is an original and will challenge many of our beliefs. I highly recommend it."
5. • premium: True
   • source:
   • content:

     Starred review from January 26, 2015
     Combining a flair for numbers with a grasp of the bigger picture, venture capitalist and educational entrepreneur Craig spells out the threats facing higher education in America, among them crises of affordability and governance, “the effects of technological disruption and globalization,” and “absolutely no outcome data related to student learning.” With sportive analogies to pop culture and his
     own college pranks at Yale University, Craig outlines what institutions can do to position themselves for “the Great Unbundling,” in which students pay for education rather than for faculty research, fancy buildings, and college athletics. Craig’s strategic vision is strictly a business model, requiring institutions to compete for consumers, market their brand, and successfully
     distribute their products worldwide, but his advice makes sound economic sense: to survive, he argues, institutions need to reprioritize “knowledge
     creation and dissemination” and provide a good return on investment by
     cultivating in students the cognitive, self-management, and “creative and
     critical thinking skills that employers demand.” His suggestions, he admits, take “a ton work,” but his discussion of the existing data, federal policy, and market trends address “clear social economic needs.” Savvy, sharp, and ultimately optimistic, Craig’s book offers an ambitious blueprint that administrators would be wise to heed. Agent: Carole Mann, Carole Mann Agency.

6. • premium: True
   • source:
   • content:

     December 15, 2014
     A manifesto that analyzes higher education as another industry ripe for disruption. Craig's experience with public-private and online educational initiatives has given him a perspective that treats higher education as a market and students as customers. He's also plainly versed in pop culture (and a big Van Halen fan in particular; he seems to think David Lee Roth would be a great inspiration for university presidents), and he applies plenty of analogies and comparisons from that world to the subject at hand. Just as technology allowed music consumers to download the songs they wanted rather than the whole album, the subtitle here suggests that higher education is ready for a similar "unbundling"-that much of what goes into a degree, driving up costs and student loans, is of little interest to students or use to their future employers. "If higher education is to be unbundled, consumers need to be able to distinguish the education equivalent of the hit single from all the songs they don't want," writes the author, contending that "higher education will become more of a 'hits' business." It's hard to argue with the crisis that he documents: Costs continue to rise, student debt is out of control, and too many diplomas lead to jobs that don't require them. Yet some will find reductive the notion that outcome assessment of education can mainly be measured in jobs and that instilling competencies that employers most want should be the main purpose of a college education. Discussions of "competency management platforms that...will lead to the first human capital marketplaces" have little to do with the sort of enrichment that a liberal arts education once afforded. The author best serves as a gadfly, and his dismissal of the recently trendy massive open online courses as "the Spice Girls of higher education" is priceless. Even those who agree on the problems might take issue with the author's solutions.

     COPYRIGHT(2014) Kirkus Reviews, ALL RIGHTS RESERVED.

7. • premium: True
   • source:
   • content:

     January 1, 2015
     

     Craig graduated from Yale University and Yale Law School and has become a successful entrepreneur focused on postsecondary education and technology. This book is a lively analysis of the strengths and serious challenges facing higher education and the potential of emerging technology to address the current crises of increased tuition costs, weak governance, and inadequate data. The author asserts that the academy needs to be restructured and unbundled by taking online teaching seriously in order to provide better accessibility, affordability, and efficacy. Without knowing precisely how this will evolve, he believes online competency-based education will serve students well at lower cost and link them with prospective employers. Craig presents exciting ideas about how new pedagogy and individually paced adaptive learning will satisfy students, but his concentration on getting the first job ignores higher education's complementary mission to develop students as critical thinkers and engaged citizens. The book's final chapters add perspectives on international trends and confused education policy in Washington but are only modestly related to the author's conclusion that his model will be a key resource in the near future. VERDICT A bright, anecdotal review of timely issues facing colleges and universities, though the author's conviction that technology incorporating fresh pedagogical methods can get better results is undermined by its one-sided emphasis on employability as the purpose of higher education.--Elizabeth Hayford, formerly with Associated Coll. of the Midwest, Evanston, IL

     Copyright 2015 Library Journal, LLC Used with permission.

popularity

21

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For nearly two decades, pundits have been predicting the demise of higher education in the United States. Our colleges and universities will soon find themselves competing for students with universities from around the world. With the advent of massive open online courses ("MOOCS") over the past two years, predictions that higher education will be the next industry to undergo "disruption" have become more frequent and fervent. Currently a university's reputation relies heavily on the "four Rs" in which the most elite schools thrive—rankings, research, real estate, and rah! (i.e. sports). But for the majority of students who are not attending these elite institutions, the "four Rs" offer poor value for the expense of a college education.
Craig sees the future of higher education in online degrees that unbundle course offerings to offer a true bottom line return for the majority of students in terms of graduation, employment, and wages. College Disrupted details...

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