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Grown Up Digital: How the Net Generation Is Changing YOUR World
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McGraw Hill LLC 2008
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Description

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.

Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital—and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

  • How the brain of the Net Generation processes information
  • Seven ways to attract and engage young talent in the workforce
  • Seven guidelines for educators to tap the Net Gen potential
  • Parenting 2.0: There's no place like the new home
  • Citizen Net: How young people and the Internet are transforming democracy
  • Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

    The Digital Age is here. The Net Generation has arrived. Meet the future.

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    Format:
    Adobe EPUB eBook, Kindle Book, OverDrive Read
    Edition:
    1
    Street Date:
    11/16/2008
    Language:
    English
    ISBN:
    9780071641555
    ASIN:
    B001FA0PMC
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    APA Citation (style guide)

    Don Tapscott. (2008). Grown Up Digital: How the Net Generation Is Changing YOUR World. 1 McGraw Hill LLC.

    Chicago / Turabian - Author Date Citation (style guide)

    Don Tapscott. 2008. Grown Up Digital: How the Net Generation Is Changing YOUR World. McGraw Hill LLC.

    Chicago / Turabian - Humanities Citation (style guide)

    Don Tapscott, Grown Up Digital: How the Net Generation Is Changing YOUR World. McGraw Hill LLC, 2008.

    MLA Citation (style guide)

    Don Tapscott. Grown Up Digital: How the Net Generation Is Changing YOUR World. 1 McGraw Hill LLC, 2008.

    Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

    The Net Generation Has Arrived.
    Are you ready for it?

    Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital—and they're part of a global cultural phenomenon that's here to stay.

    The bottom line is this: If you understand the Net Generation, you will understand the future.

    If you're a Baby Boomer or Gen-Xer: This is your field guide.

    A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

    Grown Up Digital reveals:

  • How the brain of the Net Generation processes information
  • Seven ways to attract and engage young talent in the workforce
  • Seven guidelines for educators to tap the Net Gen potential
  • Parenting 2.0: There's no place like the new home
  • Citizen Net: How young people and the Internet are transforming democracy
  • Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

    The Digital Age is here. The Net Generation has arrived. Meet the future.

    reviews
        • premium: True
        • source: Library Journal
        • content:

          November 1, 2015

          Tapscott explores how youth are maturing in the digital age. He highlights similarities and differences between learning today and in the past, while providing a solid understanding of the diverse related challenges in terms of education and technology. (LJ 11/1/97)

          Copyright 2015 Library Journal, LLC Used with permission.

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    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

    The Net Generation Has Arrived.
    Are you ready for it?

    Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital—and they're part of a global cultural phenomenon that's here to stay.

    The bottom line is this: If you understand the Net Generation, you will understand the future.

    If you're a Baby Boomer or Gen-Xer: This is your field guide.

    A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled...

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    tableOfContents
    Part One: Meet the Net Gen
    Ch. 1 The Net Generation Comes of Age
    Ch. 2 A Generation Bathed in Bits
    Ch. 3 The Eight Net Gen Norms: Characteristics of a Generation
    Ch. 4 The Net Generation Brain
    Part Two: Transforming Institutions
    Ch. 5 The Net Generation as Learners: Rethinking Education
    Ch. 6 The Net Generation in the Workforce: Rethinking Talent and Management
    Ch. 7 The Net Generation as Consumers: N-Fluence Networkds and the Prosumer Revolution
    Ch. 8 The Net Generation and the Family: No Place Like the New Home
    Part Three: Transforming Society
    Ch. 9 The Net Generation and Democracy: Obama, Social Networks, and Citizen Engagement
    Ch. 10 Making the World a Better Place—at Ground Level
    Ch. 11 In Defense of the Future
    Appendix
    Notes
    Bibliography
    Index
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        • description: Business & Economics / General