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Marissa Mayer and the Fight to Save Yahoo!
(OverDrive MP3 Audiobook, OverDrive Listen)

Book Cover
Average Rating
Published:
Hachette Book Group 2015
Status:
Available from OverDrive
Description

A page-turning warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well
as her own rise from Stanford University undergrad to CEO of a $30 billion
corporation by the age of thirty-eight.

When Yahoo hired star
Google executive Marissa Mayer to be its CEO in 2012, employees rejoiced. They
put posters on the walls throughout Yahoo's California headquarters. On them was Mayer's face and one word: hope.

Just over a
year later—on November 4, 2013—Mayer sat in front of those same employees in a
huge cafeteria on Yahoo's campus and took the beating of her life. Her hair
wet and her tone defensive, Mayer read and answered a series of employee-posed
questions challenging the basic elements of her plan. There was anger in the
room; and behind it, a question: Was Mayer actually going to be able to do this
thing?

Nicholas Carlson's
fast-paced narrative is the inside story of Mayer's controversial rise at Google, her desperate
fight to save an Internet icon, and how Yahoo got into such awful shape in the first place.

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More Details
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Street Date:
01/06/2015
Language:
English
ISBN:
9781478957850
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Citations
APA Citation (style guide)

Nicholas Carlson. (2015). Marissa Mayer and the Fight to Save Yahoo! Unabridged Hachette Book Group.

Chicago / Turabian - Author Date Citation (style guide)

Nicholas Carlson. 2015. Marissa Mayer and the Fight to Save Yahoo! Hachette Book Group.

Chicago / Turabian - Humanities Citation (style guide)

Nicholas Carlson, Marissa Mayer and the Fight to Save Yahoo! Hachette Book Group, 2015.

MLA Citation (style guide)

Nicholas Carlson. Marissa Mayer and the Fight to Save Yahoo! Unabridged Hachette Book Group, 2015.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Copy Details
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11
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Grouped Work ID:
7efdd3ab-aff0-c9ba-5f46-2d34cdbeb96b
Go To Grouped Work
Needs Update?:
No
Date Added:
Jun 12, 2018 18:01:11
Date Updated:
Jun 12, 2018 18:01:11
Last Metadata Check:
Oct 25, 2020 09:02:55
Last Metadata Change:
Oct 19, 2020 17:27:17
Last Availability Check:
Oct 25, 2020 09:02:58
Last Availability Change:
Apr 17, 2020 12:46:44
Last Grouped Work Modification Time:
Oct 27, 2020 02:35:09

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shortDescription

A page-turning warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of thirty-eight.

When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012, employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them was Mayer's face and one word: hope.

Just over a year later—on November 4, 2013—Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room; and behind it, a question: Was Mayer actually going to be able to do this thing?

Nicholas Carlson's fast-paced narrative is the inside story of Mayer's controversial rise at Google, her desperate fight...

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True
title
Marissa Mayer and the Fight to Save Yahoo!
fullDescription

A page-turning warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of thirty-eight.

When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012, employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them was Mayer's face and one word: hope.

Just over a year later—on November 4, 2013—Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room; and behind it, a question: Was Mayer actually going to be able to do this thing?

Nicholas Carlson's fast-paced narrative is the inside story of Mayer's controversial rise at Google, her desperate fight to save an Internet icon, and how Yahoo got into such awful shape in the first place.

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      • premium: True
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      • content:

        December 1, 2014
        Faced by the Google behemoth and by a growing identity crisis, Yahoo was foundering - and then they hired Marissa Mayer. "Yahoo's celebrity, superhero, savior CEO had arrived." Drawing from interviews with over a hundred sources, journalist Carlson tells the story of a woman "fascinating for her contradictions," who started her tenure at the company with a bang—only to be taken to task by her employees en masse at a company-wide meeting in November 2013. She had inherited a mess from former CEO Carol Bartz, which she handled deftly and to widespread applause - particularly for her decision to reverse a mass layoff. So how did her team lose so much faith? Beginning with Mayer's introverted, focused, highly ambitious nature and the start of her career as a Google intern in 1999, Carlson draws a compelling picture of an ambitious engineer uncomfortable in the spotlight, but determined to excel. The narrative has the pace and pop of an exposé, and readers will find themselves both rooting for and against this complicated leader, whose confident, self-promoting behavior, Carlson points out, is not considered unusual for an executive—assuming that said executive is a man. Exciting and informative, and necessary reading for Silicon Valley junkies.

popularity
52
publisher
Hachette Book Group
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