- New edition is 25% revised and updated with a new prologue, epilogue and a brand-new chapter - Previous edition sold 6,500 copies - A provocative look at the sorry state of public discourse and how it discourages people from taking action and causes them to disengage with the discussion of issues. - Discusses what can be done about the over-the-top advocacy, corrupted conversations, and propaganda that pervade and pervert public discourse around issues that matter - Offers techniques and insights that will help readers connect better with each other, overcome conflict, understand their fellow human beings, and achieve compassionate resolutions - This book is a distillation of more than 60 interviews conducted with everyone from a NASA space scientist to a deep-sea oceanographer, from cognitive researchers to authorities on systems thinking. - Hoggan is the author of the popular book, Climate Cover Up (Greystone Books) which has sold over 20,000 copies. - Hoggan is the past chair of the David Suzuki Foundation and founder of one of Canada's most successful PR firms. - Hoggan has gathered together an unsurpassed group of thinkers from a vast range of fields and disciplines, to look at today's most challenging communication questions. - founded the influential website DeSmogBlog, to expose misinformation campaigns polluting the public debate around climate change and the environment - I'm Right and You're and Idiot is the antidote to the problems outlined in Assholes: A Theory Intended Audience: Students, politicians, journalists, activists, anyone involved in conversations in the public arena, academics teaching public policy and communications