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A world gone social: how companies must adapt to survive
(eAudiobook)

Book Cover
Average Rating
Author:
Published:
[United States] : Gildan Media, 2014.
Content Description:
1 online resource (1 audio file (10hr., 30 min.)) : digital.
Status:
Description

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company is really like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors. You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence. In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.

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Format:
eAudiobook
Edition:
Unabridged.
Language:
English
ISBN:
9781469091570 (sound recording : hoopla Audio Book), 1469091577 (sound recording : hoopla Audio Book)

Notes

Restrictions on Access
Digital content provided by hoopla.
Participants/Performers
Read by Tim Andres Pabon.
Description
Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company is really like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors. You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence. In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Coine, T., Babbitt, M., & Pabon, A. (2014). A world gone social: how companies must adapt to survive. Unabridged. [United States]: Gildan Media.

Chicago / Turabian - Author Date Citation (style guide)

Coine, Ted, Mark, Babbitt and Andrés, Pabon. 2014. A World Gone Social: How Companies Must Adapt to Survive. [United States]: Gildan Media.

Chicago / Turabian - Humanities Citation (style guide)

Coine, Ted, Mark, Babbitt and Andrés, Pabon, A World Gone Social: How Companies Must Adapt to Survive. [United States]: Gildan Media, 2014.

MLA Citation (style guide)

Coine, Ted,, Mark Babbitt, and Andrés Pabon. A World Gone Social: How Companies Must Adapt to Survive. Unabridged. [United States]: Gildan Media, 2014.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
79d80e6f-b2cf-2eba-c9a8-96969a122fcb
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Hoopla Extract Information

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Record Information

Last File Modification TimeSep 01, 2020 11:19:44 PM
Last Grouped Work Modification TimeApr 12, 2021 02:27:02 AM

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