Barrel-Aged Stout and Selling Out
(eAudiobook)
Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland, and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the twenty biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought four other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?
Notes
Noel, J., & Constant, C. (2018). Barrel-Aged Stout and Selling Out. Unabridged. [United States], Tantor Media, Inc.
Chicago / Turabian - Author Date Citation (style guide)Noel, Josh and Charles, Constant. 2018. Barrel-Aged Stout and Selling Out. [United States], Tantor Media, Inc.
Chicago / Turabian - Humanities Citation (style guide)Noel, Josh and Charles, Constant, Barrel-Aged Stout and Selling Out. [United States], Tantor Media, Inc, 2018.
MLA Citation (style guide)Noel, Josh, and Charles Constant. Barrel-Aged Stout and Selling Out. Unabridged. [United States], Tantor Media, Inc, 2018.
Hoopla Extract Information
hooplaId | 12161972 |
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title | Barrel-Aged Stout and Selling Out |
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active | 1 |
pa | 0 |
profanity | 0 |
children | 0 |
demo | 0 |
rating | |
abridged | 0 |
dateLastUpdated | Jan 15, 2023 12:10:51 AM |
Record Information
Last File Modification Time | Nov 23, 2023 03:01:44 AM |
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Last Grouped Work Modification Time | Nov 23, 2023 02:33:59 AM |
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520 | |a Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland, and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the twenty biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought four other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow? | ||
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