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Purple cow: transform your business by being remarkable
(eAudiobook)

Book Cover
Average Rating
Author:
Published:
[United States] : Ascent Audio, 2009.
Content Description:
1 online resource (1 audio file (180 min.)) : digital.
Status:
Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.

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Format:
eAudiobook
Edition:
Unabridged.
Language:
English
ISBN:
9781469089720, 1469089726

Notes

Restrictions on Access
Digital content provided by hoopla.
Participants/Performers
Read by the author.
Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Godin, S., & Godin, S. (2009). Purple cow: transform your business by being remarkable. Unabridged. [United States], Ascent Audio.

Chicago / Turabian - Author Date Citation (style guide)

Godin, Seth and Seth. Godin. 2009. Purple Cow: Transform Your Business By Being Remarkable. [United States], Ascent Audio.

Chicago / Turabian - Humanities Citation (style guide)

Godin, Seth and Seth. Godin, Purple Cow: Transform Your Business By Being Remarkable. [United States], Ascent Audio, 2009.

MLA Citation (style guide)

Godin, Seth, and Seth Godin. Purple Cow: Transform Your Business By Being Remarkable. Unabridged. [United States], Ascent Audio, 2009.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
0e060404-9d25-b048-46a5-d0f80541244c
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Hoopla Extract Information

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Record Information

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