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The Lean Entrepreneur
(eAudiobook)

Book Cover
Average Rating
Contributors:
Published:
[United States] : Ascent Audio, 2013.
Content Description:
1 online resource (1 audio file (10hr., 30 min.)) : digital.
Status:
Description

You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary. The Lean Entrepreneur shows you how to: Apply actionable tips, tricks, and hacks from successful lean entrepreneurs Leverage the Innovation Spectrum to disrupt existing markets and create new ones Drive strategies for efficient market testing with Minimal Viable Products Engage customers with Viability Testing and radically reduce the time and budget for product development Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos

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Format:
eAudiobook
Edition:
Unabridged.
Language:
English
ISBN:
9781469054780, 1469054787

Notes

Restrictions on Access
Instant title available through hoopla.
Participants/Performers
Read by Erik Synnestvedt.
Description
You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary. The Lean Entrepreneur shows you how to: Apply actionable tips, tricks, and hacks from successful lean entrepreneurs Leverage the Innovation Spectrum to disrupt existing markets and create new ones Drive strategies for efficient market testing with Minimal Viable Products Engage customers with Viability Testing and radically reduce the time and budget for product development Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Cooper, B., & Synnestvedt, E. (2013). The Lean Entrepreneur. Unabridged. [United States], Ascent Audio.

Chicago / Turabian - Author Date Citation (style guide)

Cooper, Brant and Erik, Synnestvedt. 2013. The Lean Entrepreneur. [United States], Ascent Audio.

Chicago / Turabian - Humanities Citation (style guide)

Cooper, Brant and Erik, Synnestvedt, The Lean Entrepreneur. [United States], Ascent Audio, 2013.

MLA Citation (style guide)

Cooper, Brant, and Erik Synnestvedt. The Lean Entrepreneur. Unabridged. [United States], Ascent Audio, 2013.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
043c60be-3e92-e176-0522-e2d17c8924a2
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Record Information

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