Barrel-Aged Stout and Selling Out
(eBook)
Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs, and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story, and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought four other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?
Notes
Noel, J. (2018). Barrel-Aged Stout and Selling Out. [United States], Chicago Review Press.
Chicago / Turabian - Author Date Citation (style guide)Noel, Josh. 2018. Barrel-Aged Stout and Selling Out. [United States], Chicago Review Press.
Chicago / Turabian - Humanities Citation (style guide)Noel, Josh, Barrel-Aged Stout and Selling Out. [United States], Chicago Review Press, 2018.
MLA Citation (style guide)Noel, Josh. Barrel-Aged Stout and Selling Out. [United States], Chicago Review Press, 2018.
Hoopla Extract Information
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title | Barrel-Aged Stout and Selling Out |
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abridged | 0 |
dateLastUpdated | Nov 14, 2021 12:07:27 AM |
Record Information
Last File Modification Time | Nov 23, 2023 03:38:20 AM |
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Last Grouped Work Modification Time | Nov 23, 2023 02:33:59 AM |
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