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Bitter brew: the rise and fall of Anheuser-Busch and America's kings of beer
(eAudiobook)

Book Cover
Average Rating
Published:
[United States] : HarperAudio, 2012.
Content Description:
1 online resource (1 audio file (12hr., 12 min.)) : digital.
Status:
Description

The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce-a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success. From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers." Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders-the sometimes reckless and always boisterous Busch family of St. Louis, Missouri-it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death. This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.

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More Details
Format:
eAudiobook
Edition:
Unabridged.
Language:
English
ISBN:
9780062259714 (sound recording : hoopla Audio Book), 0062259717 (sound recording : hoopla Audio Book)

Notes

Restrictions on Access
Digital content provided by hoopla.
Participants/Performers
Read by Peter Berkrot.
Description
The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce-a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success. From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers." Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders-the sometimes reckless and always boisterous Busch family of St. Louis, Missouri-it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death. This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Knoedelseder, W., & Berkrot, P. (2012). Bitter brew: the rise and fall of Anheuser-Busch and America's kings of beer. Unabridged. [United States]: HarperAudio.

Chicago / Turabian - Author Date Citation (style guide)

Knoedelseder, William, 1947- and Peter. Berkrot. 2012. Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer. [United States]: HarperAudio.

Chicago / Turabian - Humanities Citation (style guide)

Knoedelseder, William, 1947- and Peter. Berkrot, Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer. [United States]: HarperAudio, 2012.

MLA Citation (style guide)

Knoedelseder, William, and Peter Berkrot. Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer. Unabridged. [United States]: HarperAudio, 2012.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
ae070a2e-0c2d-9ef1-82b2-9704c51170f3
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Hoopla Extract Information

hooplaId11631942
titleBitter Brew
kindAUDIOBOOK
price2.99
active1
pa0
profanity0
children0
demo0
rating
abridged0
dateLastUpdatedJun 19, 2020 12:08:18 AM

Record Information

Last File Modification TimeDec 03, 2020 02:48:27 AM
Last Grouped Work Modification TimeAug 03, 2021 02:27:23 AM

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