Hello, My Name Is Awesome: How to Create Brand Names That Stick
(eBook)

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Published
Berrett-Koehler Publishers, 2019.
Format
eBook
ISBN
9781523084890
Status
Available Online

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Physical Description
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Language
English

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Citations

APA Citation, 7th Edition (style guide)

Alexandra Watkins., & Alexandra Watkins|AUTHOR. (2019). Hello, My Name Is Awesome: How to Create Brand Names That Stick . Berrett-Koehler Publishers.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Alexandra Watkins and Alexandra Watkins|AUTHOR. 2019. Hello, My Name Is Awesome: How to Create Brand Names That Stick. Berrett-Koehler Publishers.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Alexandra Watkins and Alexandra Watkins|AUTHOR. Hello, My Name Is Awesome: How to Create Brand Names That Stick Berrett-Koehler Publishers, 2019.

Harvard Citation (style guide)

Alexandra Watkins. and Alexandra Watkins|AUTHOR. (2019). Hello, my name is awesome: how to create brand names that stick. Berrett-Koehler Publishers.

MLA Citation, 9th Edition (style guide)

Alexandra Watkins, and Alexandra Watkins|AUTHOR. Hello, My Name Is Awesome: How to Create Brand Names That Stick Berrett-Koehler Publishers, 2019.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID2cc18a42-7b04-443a-552b-40f33c6bea64-eng
Full titlehello my name is awesome how to create brand names that stick
Authorwatkins alexandra
Grouping Categorybook
Last Update2025-02-13 02:00:43AM
Last Indexed2025-02-13 02:41:22AM

Book Cover Information

Image Sourcehoopla
First LoadedDec 16, 2024
Last UsedFeb 11, 2025

Hoopla Extract Information

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    [synopsis] => Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and effective brand names. No degree in linguistics required.

Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile-and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten.

This extensively revised second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and new stories (of both hits and flops).
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