Hello, My Name Is Awesome: How to Create Brand Names That Stick
(eAudiobook)

Book Cover
Average Rating
Published
Ascent Audio, 2014.
Format
eAudiobook
ISBN
9781469092324
Status
Available Online

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Physical Description
2h 30m 0s
Language
English

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Citations

APA Citation, 7th Edition (style guide)

Alexandra Watkins., Alexandra Watkins|AUTHOR., & Gina Sorell|READER. (2014). Hello, My Name Is Awesome: How to Create Brand Names That Stick . Ascent Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Alexandra Watkins, Alexandra Watkins|AUTHOR and Gina Sorell|READER. 2014. Hello, My Name Is Awesome: How to Create Brand Names That Stick. Ascent Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Alexandra Watkins, Alexandra Watkins|AUTHOR and Gina Sorell|READER. Hello, My Name Is Awesome: How to Create Brand Names That Stick Ascent Audio, 2014.

Harvard Citation (style guide)

Alexandra Watkins., Alexandra Watkins|AUTHOR. and Gina Sorell|READER. (2014). Hello, my name is awesome: how to create brand names that stick. Ascent Audio.

MLA Citation, 9th Edition (style guide)

Alexandra Watkins, Alexandra Watkins|AUTHOR, and Gina Sorell|READER. Hello, My Name Is Awesome: How to Create Brand Names That Stick Ascent Audio, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID2cc18a42-7b04-443a-552b-40f33c6bea64-eng
Full titlehello my name is awesome how to create brand names that stick
Authorwatkins alexandra
Grouping Categorybook
Last Update2025-02-07 02:24:44AM
Last Indexed2025-01-30 02:55:42AM

Book Cover Information

Image Sourcehoopla
First LoadedDec 16, 2024
Last UsedFeb 9, 2025

Hoopla Extract Information

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    [synopsis] => Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.
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