To sell is human: The Surprising Truth About Moving Others

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Look out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising—and surprisingly useful—new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book—one that will change how you see the world and transform what you do at work, at school, and at home.
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ISBN:
9781594487156
9781594631900
9781101979464
9781101597071
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Grouped Work ID db6d426f-2dcd-bab7-7dbf-58ad1a768205
Grouping Title to sell is human the surprising truth about moving others
Grouping Author pink daniel h
Grouping Category book
Last Grouping Update 2019-07-18 01:51:36AM
Last Indexed 2019-07-18 02:45:21AM

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author Daniel H. Pink
author_display Daniel H. Pink
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display_description Look out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing
#1 New York Times Business Bestseller

#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller
From the bestselling author of Drive and A Whole New Mind comes a surprising—and surprisingly useful—new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book—one that will change how you see the world and transform what you do at work, at school, and at home.
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subject_facet Influence (Psychology), Persuasion (Psychology), Selling -- Psychological aspects
title_display To sell is human : the surprising truth about moving others
title_full To Sell Is Human The Surprising Truth About Moving Others, To sell is human : the surprising truth about moving others / Daniel H. Pink
title_short To sell is human :
title_sub The Surprising Truth About Moving Others
topic_facet Business, Influence (Psychology), Nonfiction, Persuasion (Psychology), Psychological aspects, Psychology, Selling